<![CDATA[The development of social media presents new challenges for Islamic religious education, particularly in shaping students' character (akhlak) within the school environment. Exposure to digital content and interactions in virtual spaces can influence students' communication patterns, attitudes, and behaviors, necessitating an adaptive and contextual role from Islamic Religious Education (PAI) teachers. This study aims to analyze the role of PAI teachers in shaping students' character amidst the influence of social media at SMP Al-Huda, encompassing character education strategies, the application of Islamic values in digital ethics, as well as supporting and inhibiting factors. This research adopts a qualitative approach with a case study design. Data were collected through observation, in-depth interviews with PAI teachers, the school principal, and students, as well as document analysis. Data were analyzed through data condensation, data display, and conclusion drawing/verification, while data trustworthiness was ensured through source and technique triangulation. The analysis focuses on the teacher's role as an educator, role model, mentor, and motivator in instilling honesty, politeness, responsibility, and tabayyun (verifying information) when using social media. This study is expected to enrich Islamic education literature by offering contextual insights into the relationship between character education and digital ethics at the junior high school level. Practical implications point toward strengthening PAI instruction by integrating role modeling, habituation, digital literacy, and school-family collaboration.]]>
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