Journal of Creative Power and Ambition (JCPA)
Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)

The Effect of Makeup Use on Female Students’ Self-Confidence at Universitas Negeri Manado

Christy A. Lumintang (Universitas Negeri Manado, Indonesia)
Deetje Josephine Solang (Universitas Negeri Manado, Indonesia)
Mike Angelina Kelly Lovihan (Universitas Negeri Manado, Indonesia)



Article Info

Publish Date
26 Oct 2026

Abstract

This study examined whether makeup use significantly affects the self-confidence of female students in the 2023 cohort of the Faculty of Education and Psychology at Universitas Negeri Manado. A quantitative correlational approach was used with 80 female students selected from a population of 578 students. Data were collected through Likert-type questionnaires and analyzed using descriptive statistics, simple linear regression, and correlations for five makeup dimensions. The regression result was not statistically significant (B = −0.144, t = −0.815, p = .417), and makeup use explained only 0.8% of the variance in self-confidence (R² = .008). Correlations for skincare, base makeup, eye makeup, lip makeup, and blush/bronzer/highlighter were all weak, negative, and nonsignificant (p > .05). The findings indicate that makeup use was not a significant predictor of self-confidence in this sample. Self-confidence may be associated with broader psychological and social factors, including self-acceptance, perceived competence, social experience, and environmental support. The results should be interpreted within the limits of the sample and self-report design.

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Journal Info

Abbrev

jcpa

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Creative Power and Ambition (JCPA) (E-ISSN 3031-4054) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of Business Innovation and Creation, ...