<![CDATA[Fofola Indah Beach in Tuhemberua Subdistrict, North Nias Regency, has coastal resources with potential for marine ecotourism development. However, its management faces challenges in ecological, economic, social, and institutional aspects. This study aims to analyze the current state of coastal resource management, examine its relationship with marine ecotourism development, and formulate sustainable management strategies. A quantitative approach was employed using an explanatory survey with a cross-sectional design. The sample comprised 86 respondents selected through purposive sampling. Data were collected through questionnaires, observations, interviews, and documentation, then analyzed using descriptive statistics, simple linear regression, and SWOT analysis. The results showed that coastal resource management was rated as good, with an average score of 68.93. Regression analysis revealed a positive and significant relationship between coastal resource management and marine ecotourism development, with a regression coefficient of 0.907, a t-value of 11.767, p < 0.001, and an R² of 0.622. This indicates that the model explains 62.2% of the variation in marine ecotourism development. SWOT analysis placed the development strategy in Quadrant I (SO strategy), with an IFAS score of 2.88 and an EFAS score of 3.39. The strategy focuses on leveraging internal strengths and external opportunities by strengthening environmental management, community participation, institutional capacity, infrastructure, and local economic potential. In conclusion, integrated coastal resource management is essential for supporting sustainable marine ecotourism development at Fofola Indah Beach.]]>
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