<![CDATA[This social media comments combine lexical choices, orthographic modification, code-mixing, and graphic cues to express evaluation and affect. This study examines language variation and expressive speech acts in 161 public comments collected purposively from several posts on the unofficial Instagram account @coc_ruangguru concerning Clash of Champions Season 3 between 16 June and 22 August 2026. The study uses qualitative content analysis with descriptive counts and multi-label coding of speech-act types, expressive subtypes, language variations, and graphic cues. The analysis identified 106 comments (65.8%) containing at least one expressive act (TT4), whereas 55 (34.2%) did not meet the operational criteria for TT4. Praise, appreciation, and admiration are the most frequent expressive subtype (49 comments; 46.2% of TT4 comments), followed by sadness or disappointment (24; 22.6%), displeasure or criticism (12; 11.3%), and surprise (11; 10.4%). Informal or nonstandard forms occur in 147 comments (91.3% of the corpus), digital abbreviations in 104 (64.6%), and slang or colloquialisms in 90 (55.9%). Informal forms and abbreviations appear in both TT4 and non-TT4 comments, while expressive spelling is proportionally more frequent in the TT4 subset. Graphic cues are coded separately, and social functions are interpreted qualitatively rather than counted as a fixed code system. The findings are descriptive and do not establish causal effects.]]>
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