<![CDATA[As philosophy migrates from lecture halls to comment sections, a pressing question emerges: how does specialized knowledge survive and thrive outside its native institutional habitat? This study addresses this question by examining Fahruddin Faiz's Ngaji Filsafat, a YouTube-based philosophy discussion program with substantial digital audience visibility in Indonesia. Rather than treating popularization as mere simplification, this study foregrounds rhetoric as an active mechanism through which specialized philosophical discourse is reconstructed for public communication. Employing a qualitative descriptive-interpretive approach grounded in Neo-Aristotelian Rhetorical Criticism, the study analyzes how ethos, pathos, and logos are constructed in Fahruddin Faiz's verbal discourse across ten Ngaji Filsafat episodes broadcast in 2025. Episodes were purposively selected based on broadcast period, viewership, thematic diversity, data completeness, and the availability of audience comments for contextual triangulation. The analysis examines how rhetorical appeals emerge through argumentation, narrative framing, diction, analogical reasoning, and audience-oriented address. The findings demonstrate how philosophical knowledge is rearticulated rather than merely simplified as it enters digital public discourse, with rhetorical appeals connecting specialized concepts to audiences' everyday experiences and concerns. The study concludes that Aristotelian rhetoric provides a useful lens for understanding how specialized knowledge negotiates accessibility, credibility, and audience resonance in participatory digital spaces, contributing to scholarship on digital knowledge communication and public engagement.]]>
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