<![CDATA[This study examines how organizations manage change to bridge innovation adoption and implementation. A narrative literature review was conducted using 30 publications from 2015–2026 identified through Scopus and Google Scholar, with earlier seminal works serving as theoretical foundations. Narrative synthesis identified five themes: innovation-driven organizational change, technological factors, organizational factors, environmental pressures, and the adoption–implementation transition. Findings indicate that adopting innovation does not automatically ensure successful implementation. Accordingly, this study proposes an Integrated Framework for Managing Change and Innovation, combining the Technology–Organization–Environment Framework, Diffusion of Innovations, Organizational Readiness for Change, Change Management, and Dynamic Capabilities. Its central contribution is positioning the Adoption–Implementation Transition as a conceptual bridge between adoption decisions and implementation. Organizational readiness and change management facilitate this transition, while sensing, seizing, and reconfiguring support continuous adaptation. Practically, innovation success requires moving beyond adoption decisions toward effectively integrating innovations into organizational practices and generating sustainable organizational value.]]>
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