<![CDATA[Micro, small, and medium enterprises (MSMEs) in the culinary sector continue to grow along with the increasing public interest in creative snacks based on local ingredients. One product with considerable market potential is piscok lumer, a modification of banana chocolate roll filled with melted chocolate. This study aims to develop a business plan for piscok lumer as a form of product innovation from banana-chocolate processing and to identify its business opportunities for students as young entrepreneurs. The method used is descriptive qualitative with a case study approach, through observation of the production process, informal interviews with similar business actors, document analysis of limited-scale cost and sales data, and an online questionnaire (Google Form) distributed to students of the Economics Education Study Program, Universitas Negeri Medan, to measure consumer interest and satisfaction. The data were analyzed using SWOT analysis and arranged into a Business Model Canvas (BMC) framework to map nine key business elements, complemented by a simple feasibility calculation. The results show that piscok lumer has advantages in the availability of raw materials and low production costs, but faces weaknesses in product shelf life and packaging standardization. Business opportunities are wide open through digital marketing and partnerships within the campus environment, while the main threats come from competition with similar products and fluctuations in raw material prices. The questionnaire results show that piscok lumer attracts considerable interest among students. Cost calculations indicate that the business is feasible to run with a promising gross profit margin for a home-scale enterprise. This study is expected to serve as an initial reference for students and beginner MSME actors in designing a more structured business plan for banana-chocolate products.]]>
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