Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Vol. 3 No. 4: Oktober 2026

OPTIMALISASI STRATEGI PEMULIHAN UMKM BERBASIS ANALISIS SWOT DI DESA BINTAN BUYU, KABUPATEN BINTAN

Tubel Agusven (Unknown)
Muqtafin (Unknown)
Fatahuddin (Unknown)
Alfi Hendri (Unknown)
Ulfa Oktavani (Unknown)



Article Info

Publish Date
22 Oct 2026

Abstract

This research aims to determine the strengths, weaknesses, opportunities and threats of MSMEs in Bintan Buyu Village and what the appropriate recovery strategy is for these businesses. The methods used in implementing community service through real work lectures are: conducting interviews, observation and documentation to obtain data and information. Next, the research was carried out in two stages, namely The Input Stage for IFE and EFE and The Matching Stage for the SWOT matrix. The research results show that strengths and weaknesses can be used as business control factors, while opportunities and threats can be used as considerations in business. MSMEs in Bintan Buyu Village already have sufficient internal strength and can use existing opportunities to avoid threats

Copyrights © 2026






Journal Info

Abbrev

jp3em

Publisher

Subject

Economics, Econometrics & Finance

Description

CASH diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pembangunan Tanjungpinang secara berkala dengan tujuan untuk mempublikasikan dan mengkomunikasikan tulisan ilmiah dalam bidang akuntansi dan bisnis, serta sebagian keilmuan bidang lainnya yang terkait dengan ...