<![CDATA[This paper examines and compares the political communication strategies employed by Indonesia, Singapore, and Malaysia in response to the reciprocal tariff policy imposed by President Donald Trump in April 2025. Using a qualitative approach and reliable media sources, this analysis focuses on four main aspects: government rhetoric, media involvement and framing, position in the global discourse, and crisis communication strategies. The results of the study show that Indonesia prioritizes a cooperative and defensive approach, emphasizing the stability of bilateral relations with the United States. Singapore emerged as a responsive and systematic technocratic actor, forming a national task force and engaging in data-driven communication. Meanwhile, Malaysia used this crisis to articulate its normative position, call for ASEAN solidarity, and emphasize fairness in the global trading system. The three countries demonstrated variations in their political communication capacities and orientations, reflecting their respective foreign policy structures, national media characteristics, and diplomatic approaches. This study emphasizes that political communication is not merely a response to an economic crisis but a strategic instrument in shaping narratives, strengthening bargaining positions, and maintaining national credibility amid the evolving global protectionist landscape.]]>
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