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Explaining Role of Cadre Understanding and Values of Political Parties towards Women’s Legislative Candidacy in Jambi Yusnaini Yusnaini; Eraskaita Ginting
Jurnal Studi Sosial dan Politik Vol 5 No 2 (2021): Jurnal Studi Sosial dan Politik
Publisher : FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jssp.v5i2.9824

Cadre formation is essential in a political party. The current phenomenon is that many political parties have not been able to carry out the selection and regeneration process as expected, especially for women legislative candidates. In comparison, the quality of cadres in a political party determines the selling power of the social party. This study is essential to do considering that the legislative members who sit as people's representatives in the DPR must carry out their functions as people's representatives in conveying their aspirations and ideas to the government. The Legislature who is elected as the people's representatives in communicating aspirations must be people or cadres who have capability and acceptability. The purpose of this study was to determine the role of regeneration in understanding party values. The results of this study can provide recommendations to political parties in selecting and nominating their members. The qualitative research method with a phenomenological study approach and systems theory in organizational communication is considered relevant for analyzing existing cases. Data was collected through interviews with party officials, women legislative members, female legislative candidates in Jambi city, political observers or academics. The results showed that the higher the quality of the cadre system carried out by a political party, the better the quality of the party’s cadres when occupying political positions both internally and externally.

The Involvement of Women’s Instant Politics in the Legislative Candidates From 2019-2024 Base on Gender Justice in Jambi City Yusnaini Yusnaini; Eraskaita Ginting
Jurnal Komunikasi Vol 17, No 2 (2023): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v17i2.21658

In the 2019 legislative elections, the issue of women's representation in politics, as much as 30%, is interesting to study. Law No.7 of 2017 in article 245 states that the list of prospective candidates contains at least 30% women. The problem now is the lack of women's interest in politics and the lack of female cadres. Political parties need to find an instant way to make women more than only commodities to fulfill the party's qualification requirements. This study aims to explore the dynamics of women's involvement in legislative nominations in Jambi City and the government's participation in maximizing women's involvement. This research was conducted in Jambi City using a case study approach. The selection of the data was from political party officials and at the same time, they became the research informants. In addition, the General Election Commission (KPU) of the City of Jambi was a supplementary informant. Data collection was done through brainstorming and interviews. This research uses the theory of liberal feminism and the theory of gender politics. Furthermore, this research will find a model of gender equality in politics based on gender justice in terms of representation in the political world by showing partiality to be on the agenda and the issues of women.

Strategi Komunikasi Politik dalam Resolusi Konflik Pemindahan Ibu Kota Negara Indonesia: Pendekatan Konstruktif dan Kolaboratif Hidayat, Rachmat; Rahmat Saleh; Herman Paninggiran; Yusnaini; Jamalullail
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.867

The relocation of the capital city of Indonesia from Jakarta to East Kalimantan is a strategic policy that presents various challenges, including complex political conflicts. This conflict involves the rejection by indigenous communities regarding land rights, concerns about environmental impacts, and the lack of public participation in the decision-making process. This research aims to examine the role of communication in managing the political conflicts arising from this policy. Through the application of Conflict Theory by Littlejohn, Constructive Controversy by Peter T. Coleman, and the Theory of Cooperation and Competition by Morton Deutsch, this research analyzes the role of communication in alleviating conflicts, building cooperation, and achieving consensus among stakeholders. This research applies the Systematic Literature Review (SLR) method to identify studies related to political communication and conflict resolution in the context of public policy during the period 2022–2024. The research findings indicate that public resistance can be attributed to the inadequacy of inclusive narratives and the lack of participatory dialogue. A communication approach that prioritizes collaboration through constructive dialogue and narratives reflecting shared interests has the potential to transform destructive conflicts into more productive negotiation processes. The conclusion drawn from this study is a recommendation for the implementation of clearer communication strategies, involving all parties, and focusing on collaboration to create agreements among stakeholders.

ANALISIS KONTEN SERIAL SQUID GAME SEBAGAI ALAT SOFT POWER KOREA SELATAN DI PLATFORM NETFLIX Syahdilla, Mustika; Yusnaini; Akrom, Ulil; Wibison, Dimas Rochim
Jurnal Bincang Komunikasi Vol. 3 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.3.2.2025.84-90

Penelitian ini bertujuan untuk menganalisis konten serial Squid Game musim pertama sebagai alat soft power Korea Selatan di platform Netflix. Soft power, yang diperkenalkan oleh Joseph Nye, merupakan kemampuan suatu negara untuk mempengaruhi negara lain tanpa menggunakan kekuatan militer atau ekonomi, melainkan melalui daya tarik budaya dan nilai-nilai. Squid Game menjadi contoh konkret dari penerapan soft power dengan menggunakan unsur diplomasi budaya berupa elemen-elemen budaya tradisional Korea, simbolisme visual, dan kritik sosial untuk memperkenalkan budaya Korea Selatan kepada audiens internasional. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan analisis konten, yang berfokus pada elemen-elemen budaya yang terdapat dalam serial tersebut. Hasil penelitian menunjukkan bahwa Squid Game berhasil memperkuat citra positif Korea Selatan melalui pemanfaatan media populer sebagai alat diplomasi budaya yang efektif. Penelitian ini mengimplikasikan bahwa media digital, khususnya platform streaming, dapat dimanfaatkan sebagai saluran untuk memperkenalkan budaya suatu negara. Penelitian ini memiliki keterbatasan dalam sumber analisis yang terbatas data sekunder terkait. Penelitian selanjutnya disarankan untuk mengkaji dampak jangka panjang soft power melalui media populer dan melakukan penelitian kualitatif lebih lanjut dengan audiens global.

AKUN INSTAGRAM @ILMU_KOMUNIKASI_UNH SEBAGAI MEDIA INFORMASI MAHASISWA ILMU KOMUNIKASI UNIVERSITAS NURDIN HAMZAH JAMBI Yusnaini, Yusnaini -
Jurnal Bincang Komunikasi Vol. 1 No. 2 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.1.2.2023.10-19

Abstrak: Perkembangan teknologi sebagai media informasi salah satunya penggunaan media sosial seperti instagram instagram. Penainggunaan instagram pada akun @ilmu_komunikasi_Unh sebagai media informasi mahasiswa Ilmu Komunikasi di Universitas Nurdin Hamzah. Penelitian ini menggunakan teori new media yang digagas oleh Suparno (2016). Dalam teorinya, Suparno membedakan karakterisrtik new media ke dalam 5 (lima) kualifikasi, antara yaitu, Packet-Switching, Multimedia, Interactivity, Synchronity, Hypertextuality. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data menggunakan observasi, interview, dan dokumentasi. Hasil penelitian menunjukkan bahwa Akun Instagram @ilmu_komunikasi_unh sebagai media informasi mahasiswa Ilmu Komunikasi Universitas Nurdin Hamzah Jambi yakni sebagai sumber informasi utama mahasiswa Ilmu Komunikasi, dimanfaatkan untuk mempromosikan keberagaman dan kehidupan kampus, serta merupakan media informasi yang variatif yang mengandung komponen dalam karateristik new media berupa multimedia (pemanfaatan fitur feed, story, dan highlight Instagram), hypertextuality (pemanfaatan fitur tagar, mention, dan link PMB), interactivity (pemanfaatan fitur komentar, suka, dan direct message), synchronity (pemanfaatan fitur live), dan packet switching (pemanfaatan fitur share pada pengguna lain). Sedangkan hambatan yang ditemui adalah keterbatasan jumlah pengelola akun, informasi yang terbatas, serta unggahan yang monoton.

Era Digital dan Evolusi Paradigma Media: Tinjauan Kritis atas Adaptasi Media Lama dalam Ekosistem Media Baru Yusnaini Yusnaini; Hayatun Nufus; Rahmat Saleh; Wahyu Adi Setyo Wibowo
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.853

This study examines the paradigm shift of traditional media in the face of the digital era, focusing on the adaptation processes and forms of media convergence through Norman Fairclough's Critical Discourse Analysis (CDA) approach. The research analyzes the discourse representations of digitalization constructed by four media institutions, BBC, TVRI, Kompas, and The Guardian, through official documents, corporate statements, and strategic content. This study aims to explore how traditional media constructs its identity in response to the demands of digital platforms and how the power structures and ideologies behind this transformation process unfold. The main findings reveal that media transformation is not only technical but also reflects changes in power structures, ideological values, and epistemic dynamics. At the textual level, media adaptation is constructed through narratives of innovation and participation, yet it retains the institutional dominance of traditional media. At the level of discursive practices, media institutions adopt multiplatform strategies and user engagement; however, public participation remains structurally controlled by the media organizations. Meanwhile, at the social practice level, there is a negotiation between traditional journalistic values and the increasingly dominant digital algorithmic logic in content management. The shift in media paradigms from linear, centralized communication models to participatory, modular, and decentralized many-to-many communication models has introduced new challenges, such as epistemic crises, misinformation, and digital platform dominance. Despite this, traditional media still strives to maintain its relevance in the increasingly complex digital media ecosystem. This study contributes theoretically by recommending the need for deeper critical digital literacy, as well as a reformulation of journalistic values to address the challenges of misinformation and technological dominance. An interdisciplinary approach is essential to better understand communication within the contemporary media landscape, which is increasingly dominated by digital platforms.

Pemanfaatan Instagram sebagai Media Edukasi Investasi: Analisis Multimodal Akun @AKADEMICRYPTOCOM Ahmad Vicky Nihalani Bisri; Samia Elviria; Yusnaini Yusnaini
Indonesian Social Science Review Vol. 4 No. 1 (2026)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/issr.v4i1.368

This study aims to analyze the use of Instagram as a medium for cryptocurrency investment education on the account @akademicryptocom through a multimodal content analysis approach. The analytical framework is based on multimodality theory developed by Gunther Kress and Theo van Leeuwen, which emphasizes the integration of various semiotic modes in meaning-making. This research employs a qualitative method using observation and documentation techniques on Feed and Reels content published by the account. The analysis focuses on how textual, visual; audio, movement, and layout elements are constructed to convey educational messages related to cryptocurrency investment. The findings indicate that @akademicryptocom utilizes visual strength, informative design, and relatively simple language to enhance audience understanding. The integration of these multimodal elements contributes to the development of systematic and accessible educational content for social media users. However, the effectiveness of educational communication still faces several challenges, including limited two-way interaction, the use of technical terms that are not fully simplified, and potential distractions inherent in the social media environment. This study highlights that optimizing multimodal strategies is essential for improving the quality and effectiveness of cryptocurrency investment education on Instagram. Penelitian ini bertujuan menganalisis pemanfaatan Instagram sebagai media edukasi investasi kripto pada akun @akademicryptocom melalui pendekatan analisis konten multimodal. Kerangka analisis mengacu pada teori multimodalitas yang dikembangkan oleh Gunther Kress dan Theo van Leeuwen, yang menekankan integrasi berbagai mode semiotik dalam membangun makna. Penelitian ini menggunakan metode kualitatif dengan teknik observasi dan dokumentasi terhadap konten Feed dan Reels yang dipublikasikan akun tersebut. Analisis difokuskan pada bagaimana elemen teks, visual, audio, gerak, dan tata letak dikonstruksi untuk menyampaikan pesan edukatif terkait investasi kripto. Hasil penelitian menunjukkan bahwa akun @akademicryptocom memanfaatkan kekuatan visual, desain informatif, serta penggunaan bahasa yang relatif sederhana untuk meningkatkan pemahaman audiens. Integrasi elemen multimodal tersebut berkontribusi dalam membangun pesan yang lebih sistematis dan mudah diakses oleh pengguna media sosial. Namun demikian, efektivitas komunikasi edukatif masih menghadapi beberapa hambatan, antara lain keterbatasan interaksi dua arah, penggunaan istilah teknis yang belum sepenuhnya disederhanakan, serta potensi distraksi yang melekat pada karakteristik platform media sosial. Penelitian ini menegaskan bahwa optimalisasi strategi multimodal menjadi faktor penting dalam meningkatkan kualitas dan efektivitas komunikasi edukasi investasi kripto di Instagram.

Pola Komunikasi Organisasi Atasan dan Bawahan dalam Meningkatkan Motivasi Kerja Karyawan PT Home Credit Indonesia Cabang Jambi Destina Tina; Yusnaini Yusnaini
Journal of Communication Research Vol. 1 No. 2 (2025): October
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jcr.v1i2.208

Komunikasi interpersonal antara atasan dan bawahan dalam suatu organisasi memegang peranan penting dalam meningkatkan motivasi kerja karyawan. Penelitian ini dilakukan di PT Home Credit Indonesia Cabang Jambi, yang telah melakukan berbagai upaya untuk meningkatkan motivasi kerja karyawan, seperti pemberian insentif berupa gaji dan bonus, penyediaan seragam kerja, penyelenggaraan acara sosial, pemberian asuransi jiwa dan kesehatan, pembagian sertifikat penghargaan, serta pemberian peluang pengembangan diri. Namun, upaya-upaya tersebut belum sepenuhnya efektif, terlihat dari masih adanya karyawan yang tidak disiplin dan munculnya kesenjangan informasi. Oleh karena itu, penelitian ini penting dilakukan untuk mengetahui pola komunikasi interpersonal antara manajer dan karyawan, cara manajer membangkitkan motivasi kerja, serta hambatan-hambatan yang muncul dalam proses komunikasi tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Teori yang digunakan adalah Teori Kebutuhan Hubungan Interpersonal yang mencakup beberapa pola komunikasi, yaitu pola roda, pola melingkar, pola menyeluruh, pola Y, dan pola bersambung. Teknik analisis data dilakukan melalui tiga tahapan, yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pola komunikasi yang paling efektif dalam meningkatkan motivasi kerja karyawan di PT Home Credit Indonesia Cabang Jambi adalah pola roda dan pola menyeluruh. Motivasi yang diberikan oleh atasan terutama berupa insentif finansial seperti gaji dan bonus, serta dipadukan dengan pemenuhan kebutuhan fisiologis, keamanan dan keselamatan kerja, sosial, penghargaan, dan aktualisasi diri. Hambatan dalam komunikasi interpersonal yang ditemukan antara lain adalah hambatan teknis, fisik, psikologis, perbedaan kerangka berpikir, serta hierarki dalam struktur organisasi. Interpersonal communication between superiors and subordinates plays a vital role in enhancing employee motivation within an organization. This study was conducted at PT Home Credit Indonesia Jambi, which has implemented various efforts to improve employee motivation, including providing financial incentives such as salaries and bonuses, offering work uniforms, organizing social events, providing life and health insurance, awarding certificates of appreciation, and offering opportunities for personal development. However, these efforts have not been entirely effective, as indicated by the persistence of undisciplined behavior among employees and communication gaps. Therefore, this research aims to examine the patterns of interpersonal communication between managers and employees, the ways in which managers foster employee motivation, and the barriers that arise in the communication process. This study employs a qualitative descriptive approach. The theoretical framework used is the Theory of Interpersonal Needs, which includes several communication patterns: wheel, circular, all-channel, Y, and chain patterns. Data analysis was carried out through three stages: data reduction, data presentation, and drawing conclusions. The findings reveal that the most effective communication patterns in enhancing employee motivation at PT Home Credit Indonesia, Jambi Branch, are the wheel and all-channel patterns. The primary motivational tools used by managers include financial incentives such as bonuses and salaries, combined with the fulfillment of physiological needs, job safety and security, social belonging, recognition, and self-actualization. Barriers to interpersonal communication include technical, physical, and psychological obstacles, differences in perspectives, and hierarchical structures within the organization.

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