<![CDATA[This study examines strategies for strengthening standard Indonesian language use amid the prevalence of prokem (slang) in WhatsApp communication among Generation Z in Harum Sari Village, Aceh Tamiang Regency. Employing a descriptive qualitative approach, data were collected through documentation, observation, interviews, and questionnaires involving 24 Generation Z respondents, six informants, and WhatsApp conversation screenshots. The analysis identified 59 prokem forms classified into five categories: abbreviations and acronyms, slang expressions, regional and mixed slang, laughter expressions, and informal reduplication. The findings revealed a discrepancy between respondents' positive attitudes toward standard Indonesian and their habitual use of prokem in everyday digital communication. To address this discrepancy, a language-strengthening campaign was implemented through WhatsApp Groups and Channels, incorporating interactive linguistic content, microlearning, feedback, and reinforcement of appropriate Indonesian usage. The implementation elicited participant engagement and responses to the campaign, suggesting its potential as a contextual language-awareness initiative. However, these responses do not establish measurable improvements in linguistic awareness or sustained changes in language-use behavior. This study highlights the distinction between favorable language attitudes and actual digital communication practices, providing insights into context-sensitive language-strengthening strategies for Generation Z.]]>
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