<![CDATA[This research focuses on examining hairstyling and updo practices, including the various types, patterns, and techniques used in beauty salons in Padang City and the steps of hairstyling and updos according to customer needs. This research is a qualitative descriptive study. The research was carried out in the city of Padang. The informants are owners of beauty salon businesses, hairstylists and customers. The instrument used in this research is the researcher themselves. Data collection techniques in this study include observation, interviews and documentation. Techniques for checking data validity include prolonged engagement, persistent observation, triangulation, peer review and auditing. Data analysis techniques in this study include data collection, data reduction, data presentation and drawing conclusions. Research results show that hair styling and updos in beauty salons in Padang City have a variety of types, patterns, and techniques tailored to customer needs and the type of event. The most dominant hair styling and updo types applied are Day Style and Evening Style, with symmetrical patterns, top mesh, and back mesh, and messy technique as the most commonly used technique that follows the latest hair and updo trends. The hair styling and updo process is carried out in three main stages: preparation, implementation, and evaluation. The application of these types, patterns, techniques, and work processes is supported by the skills and experience of hairstylists in adjusting styles to hair characteristics and customer needs.]]>
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