<![CDATA[Digital learning resources can broaden children's access to local cultural knowledge when technological features integrate meaningful cultural content. This study developed and evaluated an interactive flipbook that incorporates Paser local wisdom to support elementary students' cultural literacy. The study used an ADDIE-based research and development design, accompanied by a non-randomised quasi-experimental classroom evaluation. The surviving research records documented 60 Grade IV–V students at SDN 019 Babulu, divided into an intervention group using the interactive flipbook (n = 30) and a comparison group using conventional learning materials (n = 30). The product integrated Paser cultural identity, oral traditions, local vocabulary and pronunciation, traditional arts, ecological values, audio, video, quizzes, and interactive activities. Expert appraisal recorded feasibility scores of 94% for media quality and 90% for instructional suitability, with an overall mean of 92%. The intervention group's mean cultural-literacy score increased from 66.80 to 86.50, whereas the comparison group increased from 67.10 to 73.40. The corresponding relative increases were 29.5% and 9.4%, and the posttest mean difference was 13.10 points. The archived statistical summary reported t(58) = 6.84, p < .001. Across four engagement indicators, the mean reported percentage was 85%. The findings suggest that culturally contextualised multimodal media can support elementary cultural-literacy learning, although the absence of participant-level archived data limits secondary statistical verification. Keywords: cultural literacy; interactive flipbook; local wisdom; Paser culture; elementary education]]>
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