The WW Candied Nutmeg MSME is a nutmeg processing business with significant growth potential; however, it faces challenges regarding production process efficiency, the implementation of Good Processed Food Production Practices (CPPOB), packaging, and product marketing. These issues impact production capacity, quality consistency, packaging appeal, and market competitiveness. This community service initiative aims to enhance the production efficiency and competitiveness of the WW Candied Nutmeg MSME through the application of appropriate technology and partner capacity building. Implementation methods included coordinating and identifying partner needs, designing and fabricating a hydraulic press, installing and providing training on the equipment, conducting CPPOB training, developing label and packaging designs, providing digital marketing training, and offering periodic mentoring and evaluation. The results demonstrate improved performance for the WW Candied Nutmeg MSME across production efficiency, business capacity, CPPOB practices, packaging, and marketing. The use of the hydraulic press reduced the time required to press 10 kg of nutmeg pulp from 120 minutes to 30 minutes (a 75% reduction) and doubled production capacity from 10 kg to 20 kg per two-week period (a 100% increase). Implementing CPPOB measures such as the use of personal protective equipment (PPE), polypropylene (PP) containers, and sealing machines improved hygiene practices and packaging process control. Design development using Canva was applied to full-print aluminum foil standing pouches and white plastic standing pouches featuring glossy vinyl sticker labels, allowing for a more structured presentation of product identity and information. Leveraging WhatsApp and Facebook Marketplace expanded marketing channels, resulting in a sales increase from 76 packs to 130–150 packs per two-week period (a rise of 71.1–97.4%). Overall, the integration of appropriate technology, CPPOB standards, packaging innovation, and digital marketing has strengthened the production and marketing readiness of the WW Candied Nutmeg MSME.
Copyrights © 2026