Deontological Ethical Analysis of Unlabeled Meta AI Visual Phenomena on Instagram from a Recorded Media Arts Perspective. This study explores the dimensions of Kantian deontological ethics regarding the integration of Meta AI on Instagram, specifically focusing on the practice of distributing AI-generated visuals without disclaimers. Within the discourse of recorded media arts, instant text-to-image prompting on social media shifts the ontological status of photography from an indexical record of reality to an algorithmic simulation, creating acute ethical ambiguities for the audience. Using a qualitative descriptive approach and a critical philosophical study method, this paper analyzes real visual artifacts on Instagram that present hyper-realistic AI imagery without transparent attribution. Differentiating from previous studies on AI photography ethics in academic settings, this research highlights a unique crisis on social media platforms, where instant AI tools democratize visual deception and erode audience autonomy in favor of engagement metrics. Guided by Immanuel Kant’s Deontology, this study argues that user integrity is not judged by the aesthetic outcome, but by the 'Good Will' and 'Moral Duty' to disclose machine intervention through mandatory labeling. The study concludes that labeling AI content is a categorical imperative required to preserve the boundary between physical reality and digital hyperreality in the post-truth era.
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