<![CDATA[This study aims to investigate the impact of Profitability, Liquidity, and Market Ratio on Stock Prices in the Personal Care Product industry listed on the Indonesia Stock Exchange (IDX) in 2020–2024. This study used 7 companies as research samples with a total of 35 data observations. The sampling method was purposive sampling, while the data analysis method applied multiple linear regression. This research is quantitative research that utilizes secondary data; the data analysis carried out included descriptive tests, classical assumption tests, multiple regression tests, and hypothesis testing using SPSS 25. There are three independent factors: Profitability (measured by Return on Assets/ROA), Liquidity (measured by Current Ratio/CR), and Market Ratio (measured by Price to Earning Ratio/PER). Meanwhile, the dependent factor in this study is Stock Price. Research findings indicate that Profitability and Liquidity have a positive and significant contribution to Stock Price. Conversely, Market Ratio has no effect on Stock Price. Independent factors, namely Profitability, Liquidity, and Market Ratio simultaneously contribute to the Stock Price of personal care companies on the Indonesia Stock Exchange (IDX) for the 2020–2024 period.]]>
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