This study aims to analyze the performance of village apparatus in organizing public services at the Lubuk Dendang Village Office, Perbaungan District, Serdang Bedagai Regency, as well as to identify the supporting and inhibiting factors in the implementation of these services. The research method utilized is a qualitative method with a descriptive approach. Data were collected through in-depth interview techniques with key informants (Village Head, Village Apparatus, and community leaders), direct observation at the village office, and documentation. The performance indicators measured include productivity, service quality, responsiveness, responsibility, and accountability. The results of the study indicate that the performance of the village apparatus in organizing public services is generally quite good, particularly in terms of responsiveness and a friendly attitude in serving the community. However, several obstacles to performance optimization remain, including timeliness, where delays frequently occur in completing administrative processes such as ID cards (KTP), Family Cards (KK), and Birth Certificates, as well as inadequate supporting administrative facilities and infrastructure, such as frequently damaged printers or laptops. Based on these findings, it is recommended that the Lubuk Dendang Village Government improve service quality, prioritize budget allocations for repairing public service facilities, and conduct evaluations for a more optimal workflow.
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