<![CDATA[Senden Village in Trenggalek, East Java, has rich biodiversity and cultural assets, but limited knowledge and capacity to turn them into marketable products or tourism opportunities. This program aimed to enhance community skills in developing herbal-based products and to increase awareness of educational tourism potential, while fostering intercultural collaboration between villagers and international students. The International Community Service (ICS) 2025 program, involving Universitas Airlangga and partner universities from Indonesia, Pakistan and Malaysia, was implemented through preparatory coordination, hands-on workshops, awareness sessions, and evaluation. Villagers participated in practical training to produce herbal products and also engaged in discussions on sustainable tourism development at Goa Ngerit. The 22 participants who completed the post-activity questionnaire predominantly rated the training as "excellent" or "good," underscoring the activity's relevance, clarity, and practical utility. Overall, these findings confirm that the training outcomes align with the program's indicators and objectives and validate the effectiveness of a participatory, practice-based community training model. ICS 2025 successfully empowered the Senden Village community by combining product innovation and tourism awareness, with recommendations for longer training, post-program mentoring, and stronger stakeholder involvement to ensure sustainability.]]>
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