Interpersonal Communication of Social Counseling Workers of The Family Hope Program (PKH) Towards Changes in Community Behavior in Banyuanyar Village, Sampang District, Sampang Regency

Nanang Muldianto (Universitas Dr. Soetomo)
Didik Sugeng (Universitas Dr. Soetomo)
Nurannafi Farni Syam Maella (Universitas Dr. Soetomo)

Indonesian Journal of Contemporary Multidisciplinary Research
Vol. 4 No. 3 (2025): May 2025

The Family Hope Program (PKH) is a social assistance initiative by the Indonesian Ministry of Social Affairs to enhance the welfare of poor and vulnerable communities. This study analyzes the effectiveness of PKH in improving beneficiaries' living standards using qualitative and quantitative methods with a descriptive approach. Data were collected through interviews, surveys, and literature studies on official reports and regulations. Findings indicate PKH positively impacts economic welfare, education, and health access, though challenges persist in targeting accuracy, fund disbursement, and beneficiaries' understanding of obligations. Enhancing data verification, improving inter-agency coordination, and optimizing assistance distribution are essential to increasing PKH's effectiveness