THE IMPACT OF CULTURAL TOURISM ON THE INCOME STABILITY OF SOUVENIR TRADERS IN THE PRAMBANAN TEMPLE AREA: DAMPAK PARIWISATA BUDAYA TERHADAP STABILITAS PENDAPATAN PEDAGANG CENDERAMATA DI KAWASAN CANDI PRAMBANAN

Janne Cassandra Amanda Harum (Bali Tourism Polytechnic)
Niti Amanda Putri Sutrisno (Bali Tourism Polytechnic)
Ida Ayu Putu Risma Widnyani (Bali Tourism Polytechnic)
I Nyoman Arya Kusuma Antara (Bali Tourism Polytechnic)

Journal of Applied Science in Tourism Destination
Vol. 4 No. 2 (2026): Journal of Applied Science in Tourism Destination

Cultural tourism in the Prambanan Temple area makes a significant contribution to the economy of the local community, especially souvenir traders. As a UNESCO world heritage destination, the surge in tourist visits brings economic opportunities, but it also poses challenges related to income instability. Dependence on fluctuating tourist flows makes the economic stability of traders uncertain. This study aims to analyze the impact of cultural tourism on the income and economic stability of souvenir traders in the Prambanan Temple area. Using a qualitative approach, this study examines in depth the experiences and perceptions of traders in dealing with the dynamics of tourist visits, as well as the strategies they develop to maintain their income and business stability. Data was collected through in-depth interviews, direct observations, and analysis of supporting documents. The main focus of this research is to describe the economic conditions of micro business actors in the midst of a changing tourism environment. The findings are expected to be the basis for the preparation of policy recommendations that are more targeted in supporting the economic resilience of local communities in a sustainable manner.