<![CDATA[This study examined consumer perceptions of fresh-fish quality and price, as well as factors shaping these perceptions, at Nakmofa Market in South Central Timor Regency. Conducted in June–July 2026, the preliminary study used a descriptive qualitative approach supported by simple frequency and percentage summaries. Thirty consumers were recruited through accidental sampling. Data were collected through observation, interviews, open-ended questionnaires, and documentation, and analyzed through data reduction, data display, conclusion drawing, and source triangulation. All respondents (100%) rated fish freshness, physical appearance, and handling positively, while 73% considered stall and equipment cleanliness good. Regarding price, 66.7% considered prices proportionate to quality, 60% considered them affordable, and 70% were satisfied; however, only 47% regarded prices as fair or stable. Perceptions were associated with fish quality, affordability and price fairness, weather, supply conditions, distribution costs from Oeba and Kolbano, and traders’ honesty and friendliness. Because this preliminary study used a non-probability sample, the findings describe the participating respondents and cannot be generalized to all consumers. Traders should maintain proper fish handling, communicate prices clearly, and uphold honest transaction practices.]]>
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