<![CDATA[Margacinta Tourism Village in Pangandaran Regency, Indonesia, has great potential to develop local food products and traditional souvenirs. However, local micro, small, and medium enterprises (MSMEs) still face challenges in product quality, packaging, certification, and digital marketing. This community-service program aimed to improve MSME capabilities through product standardization, technology transfer, souvenir development, and integration with tourism activities. The program used a Participatory Rural Appraisal (PRA) approach involving 20 MSME operators, including four members of the Tourism Awareness Group (KOMPEPAR). The activities were conducted on 22 July 2026 through training, practical demonstrations, and evaluation. The main activities included developing production standard operating procedures (SOPs), introducing Good Manufacturing Practices (GMP), using production and packaging equipment, developing customized kolotok souvenirs, and providing training in branding and digital marketing. Evaluation was conducted using pre-test and post-test questionnaires covering 15 aspects of participants' knowledge and skills. The results showed that the average score increased from 40% before the program to 80% after the program. Other outcomes included souvenir prototypes, plans to integrate MSME products into body-rafting tourism packages, and the establishment of a local working group. These results indicate that the program improved participants' knowledge and capabilities. Further assistance is needed to ensure the sustainable implementation of production standards, product certification, marketing development, and increased MSME income.]]>
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