Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Vol. 9 No. 4 (2026): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat

Strengthening Local Product Promotion in Sekadau Regency through Product Photography and Digital Marketing Training

Safitri, Anisa (Unknown)
Fitria Elvi (Unknown)



Article Info

Publish Date
31 Oct 2026

Abstract

The development of digital technology is driving local business perpetrators to increase quality promotion to reach more consumers widely and increase the competitive power of products. In Sekadau Regency, potential local products need to be supported by digital marketing capabilities and attractive visual presentation of products. Activities devotion to public This aim for increase knowledge and skills perpetrator business local in implementing digital marketing strategies as well produce Photo worthy product used as a promotional media. Activities were held on September 18, 2026, at Lepiau Park, Tapang Semadak Village, Regency Sekadau, with involving 26 participants. The implementation method covered preparation, delivery, material management, marketing and digital marketing, training on product photography, practice taking images, and evaluation activities. Photography materials covers lighting, composition, angle taking images, and visual quality of the product, while material digital marketing emphasizes consumer target determination, identification superiority products, selection of promotional media, and preparation digital content. Results of implementation and documentation show that activity has implemented with involving participant in practice photography products and manufacturing content promotion. Activities This become step beginning for strengthen capacity perpetrator business in utilizing digital media to promotion product local.

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Journal Info

Abbrev

ABDIMAS

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

Description

ABDIMAS UMTAS (E-ISSN: 2614-8544) is a journal published by the Institute for Research and Community Service, Muhammadiyah University of Tasikmalaya. The ABDIMAS UMTAS Journal accommodates the publication of the results of Community Service activities carried out by Lecturers as a form of ...