Journal of Social And Economics Research
Vol 8 No 2 (2026): JSER, December 2026

THE INFLUENCE OF CUSTOMER REVIEWS ON PURCHASE DECISIONS ON SHOPEEFOOD: A CONSUMER BEHAVIOR PERSPECTIVE WITHIN THE SHARIA ECONOMY

Nur Hidayah (Universitas Sunan Giri Surabaya, Indonesia)



Article Info

Publish Date
16 Oct 2026

Abstract

The growth of digital food delivery services has made it easier for consumers to seek information and make purchasing decisions. One key source of information is customer reviews—accounts of previous consumers' experiences with a product. This study aims to examine the influence of customer reviews on food purchasing decisions via ShopeeFood and to analyze this influence through the lens of consumer behavior within the framework of the Sharia economy. A qualitative approach utilizing the Systematic Literature Review (SLR) method was employed. Data were gathered by searching for scholarly articles on Google Scholar covering the period from 2021 to 2026. The selection process yielded 15 articles, which were analyzed by comparing findings, identifying similarities and differences, and synthesizing research patterns. The study reveals that customer reviews influence purchasing decisions and serve as a vital information source for consumers evaluating food options. Key aspects considered include the content, clarity, volume, and credibility of the reviews, alongside other factors such as promotions, price, ratings, food quality, and service. From a Sharia economic perspective, the use of customer reviews should incorporate considerations of maslahah and halal status to ensure that purchasing decisions yield benefits and avoid harm. Thus, while customer reviews assist consumers in making food choices, they must be utilized critically and in accordance with Sharia principles.

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Journal Info

Abbrev

JSER

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Journal of Social and Economics Research (JSER) is a peer-reviewed journal that focuses on critical studies of social and economic research. Investigated the dynamics of teaching and learning of social education, and social and economic problems in society at the primary, senior, and high education ...