<![CDATA[Digital transformation has accelerated the development of Hajj services toward a more effective, transparent, and user-oriented service system. The successful implementation of digital services is influenced by the quality of Digital Smart-Hajj, the level of information technology literacy, and institutional transparency in delivering service information. This study aims to examine the effects of Digital Smart-Hajj, Information Technology Literacy, and KBIHU Transparency on Pilgrims' Trust at KBIHU Baitusaadah Jatibarang. A quantitative approach was employed using a survey method involving 139 respondents selected through purposive sampling. Data were collected using a seven-point Likert scale questionnaire. The data were analyzed using IBM SPSS Statistics.through descriptive analysis, validity testing, reliability testing, multiple linear regression, coefficient of determination analysis, F-test, and t-test. The findings reveal that Digital Smart-Hajj, Information Technology Literacy, and KBIHU Transparency have positive and significant effects on Pilgrims' Trust, both partially and simultaneously. Information Technology Literacy provides the strongest contribution to strengthening Pilgrims' Trust. These findings indicate that improving the quality of digital services, enhancing pilgrims' digital competencies, and strengthening institutional transparency are essential strategies for building public trust in KBIHU. The results are expected to provide practical insights for developing more effective, accountable, and pilgrim-oriented digital Hajj services.]]>
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