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All Journal Journal of Education Technology Information Social Sciences and Health Jurnal Riset Manajemen Journal of Education Religion Humanities and Multidiciplinary Optimal: Jurnal Ekonomi dan Manajemen
Akbar NPD Wahana
Universitas Muhadi Setiabudi
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Neuroscience Nursing Public Health Social Sciences

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Pengaruh Kualitas Pelayanan, Kompetensi, dan Kinerja Karyawan Terhadap Kepuasan Konsumen Alfamart di Kecamatan Wanasari Kabupaten Brebes Sifta Airul Anisah; Nur Khojin; Akbar NPD Wahana
Journal of Education Religion Humanities and Multidiciplinary Vol. 4 No. 1 (2026): Juni 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v4i1.8756

Abstract

Kepuasan konsumen menjadi salah satu indikator penting dalam menilai keberhasilan layanan ritel. Beberapa gerai Alfamart di Kecamatan Wanasari masih menghadapi tantangan yang berkaitan dengan mutu layanan, kemampuan karyawan, serta pelaksanaan pekerjaan yang berpotensi memengaruhi pengalaman pelanggan. Penelitian ini bertujuan mengkaji kontribusi kualitas pelayanan, kompetensi, dan kinerja karyawan terhadap kepuasan konsumen. Penelitian dilakukan menggunakan pendekatan kuantitatif dengan melibatkan 400 responden yang dipilih melalui teknik purposive dan accidental sampling. Data dianalisis menggunakan regresi linear berganda. Hasil analisis menunjukkan bahwa ketiga variabel berkontribusi terhadap kepuasan konsumen. Nilai R Square sebesar 0,804 mengindikasikan bahwa 80,4% variasi kepuasan konsumen dapat dijelaskan oleh model penelitian. Temuan ini menegaskan pentingnya pengelolaan sumber daya manusia dan peningkatan mutu pelayanan untuk menjaga kepuasan pelanggan.
Pengaruh Harga Kompetitif, Variasi Produk, dan Pengalaman Belanja Digital Terhadap Keputusan Pembelian Konsumen Dengan Persepsi Nilai Ekonomi Sebagai Variabel Intervening pada Toko SRC Rulli Cel Sopiyah; Akbar NPD Wahana; Syariefful Ikhwan; Nur Afridah; Muhammad Syaifulloh
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8766

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen dalam melakukan transaksi, sehingga pelaku usaha ritel perlu menyesuaikan strategi pemasarannya agar tetap mampu bersaing. Toko SRC Rulli Cel menghadapi kondisi berupa fluktuasi jumlah pembeli serta tingkat kepuasan konsumen yang belum optimal. Penelitian ini bertujuan mengkaji peran harga kompetitif, variasi produk, dan pengalaman belanja digital terhadap keputusan pembelian konsumen dengan mempertimbangkan persepsi nilai ekonomi sebagai variabel mediasi. Pendekatan kuantitatif digunakan dengan melibatkan 100 responden yang dipilih melalui teknik nonprobability sampling. Data dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Hasil analisis menunjukkan bahwa harga kompetitif, variasi produk, dan pengalaman belanja digital berkontribusi positif terhadap keputusan pembelian maupun persepsi nilai ekonomi. Selain itu, persepsi nilai ekonomi terbukti meningkatkan keputusan pembelian sekaligus menjadi mekanisme yang menjembatani pengaruh ketiga variabel tersebut terhadap keputusan konsumen. Temuan ini mengindikasikan bahwa upaya meningkatkan persepsi konsumen mengenai manfaat ekonomi yang diperoleh dapat memperkuat kecenderungan konsumen untuk melakukan pembelian. Penelitian selanjutnya disarankan mempertimbangkan faktor lain seperti kualitas layanan, promosi digital, maupun loyalitas pelanggan agar menjadi lebih komprehensif.
Pengaruh Kualitas Pelayanan, Kompetensi, Kinerja Karyawan dan Disiplin Kerja terhadap Kepuasan Konsumen Alfamart di Kecamatan Wanasari, Kabupaten Brebes Sifta Airul Anisah; Nur Khojin; Akbar NPD Wahana; Hendri Sucipto; Slamet Bambang Riono
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4770

Abstract

This study aims to examine the contribution of service quality, competence, employee performance, and work discipline to consumer satisfaction. The research employed a quantitative approach involving 400 respondents selected through purposive and accidental sampling techniques. The data were tested using validity and reliability tests, as well as classical assumption tests, including linearity, normality, multicollinearity, heteroscedasticity, and autocorrelation tests. Data analysis was conducted using multiple linear regression, including the F-test, t-test, and coefficient of determination (R²). The results indicate that all four independent variables contribute significantly to consumer satisfaction. The coefficient of determination (R²) of 0.845 indicates that 84.5% of the variation in consumer satisfaction can be explained by the research model. These findings highlight the importance of effective human resource management and continuous improvement in service quality to maintain consumer satisfaction at Alfamart stores in Wanasari District, Brebes Regency. The research also shows that improving employee competency and work discipline is a key focus in efforts to provide consistent service to customers. These findings can serve as evaluation material for management in designing strategies to continuously improve service quality and employee performance.
Pengaruh Human Relation dan Pengembangan Sumber Daya Manusia terhadap Kinerja Pegawai pada BAZNAS Brebes Agni Anjursari; Azizah Indriyani; Akbar NPD Wahana; Dwi Harini; Gian Fitralisma
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i3.7306

Abstract

The main issue in employee performance is the lack of work productivity. Achieving good employee performance is imperative to address this challenge. However, not all employees meet the expected performance standards. This poses a particular challenge for BAZNAS Brebes, which in recent years has faced inconsistent employee performance issues. This study aims to investigate the influence of human relations and human resource development (HRD) on employee performance at BAZNAS Brebes. The research adopts a quantitative approach, collecting data through questionnaires from 36 respondents who are employees of BAZNAS Brebes. The study was conducted from February to July 2025. Data analysis employed multiple regression analysis to test the relationships between the variables. The results indicate that human relations significantly influence employee performance partially, with better interpersonal relationships among colleagues and supervisors correlating positively with performance improvement. HRD did not show a direct significant influence on employee performance, indicating the need for further evaluation of HRD strategies and implementation at BAZNAS Brebes. Simultaneously, both variables demonstrated a significant influence on employee performance, emphasizing the importance of a strategic combination to enhance organizational effectiveness.
Co-Authors Agni Anjursari Dwi Harini Gian Fitralisma Hendri Sucipto Ikhwan, Syariefful Indriyani, Azizah MUHAMMAD SYAIFULLOH Nur Afridah Nur Khojin Riono, Slamet Bambang Sifta Airul Anisah Sopiyah