<![CDATA[This study aims to analyze the political communication of candidates in the 2024 West Sumatra gubernatorial election through social media from the perspective of siyasah syar’iyyah. It examines how candidates construct political messages, develop leadership images, engage with voters, and communicate their political visions, programs, and commitments through digital platforms. This research employs a qualitative approach using descriptive-analytical methods. Data are collected through documentation and content analysis of candidates’ social media accounts, including campaign posts, political statements, visual materials, and online interactions during the election campaign. The data are analyzed using the principles of siyasah syar’iyyah, particularly al-‘adl (justice), maslahah (public interest), amanah (trustworthiness), shura (consultation), and mas’uliyyah (accountability). The findings demonstrate that social media serves as a strategic instrument for constructing political identities, disseminating campaign agendas, and establishing communication between candidates and voters. However, political communication also requires ethical standards to ensure that campaign messages reflect honesty, transparency, fairness, and responsibility. This study concludes that political communication through social media should not merely pursue electoral interests but also uphold Islamic ethical values and promote public welfare. Academically, this research contributes to the development of digital political communication studies by integrating contemporary electoral practices with the normative framework of siyasah syar’iyyah, providing an Islamic perspective for evaluating the ethical dimensions of political communication in regional democratic processes.]]>
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