<![CDATA[Language politeness plays a vital role in shaping students character and communication competence, particularly in the use of magic words such as please, sorry, excuse me, and thank you. While prior studies have examined politeness across various audiovisual media, research on magic words has largely remained confined to direct classroom interaction, and no study has yet linked politeness analysis in Indonesian animated films to the explicit teaching of magic words. Addressing this gap, the present study offers a novel contribution by analyzing forms of linguistic politeness in the Indonesian animated film Jumbo, with specific attention to magic words, and by examining its relevance as alternative teaching material for elementary school students. Employing a pragmatic method with a synchronic approach, data were collected through listening and note-taking techniques applied to characters' dialogue, yielding 39 utterances containing pragmatically significant politeness markers as the unit of analysis, subsequently classified according to Leech's six maxims: tact, generosity, appreciation, modesty, agreement, and sympathy. The maxims of tact, generosity, appreciation, and sympathy occurred most frequently (7 utterances each), followed by agreement (6) and modesty (5), indicating that the film's dialogue foregrounds empathy, respect, and cooperation among characters. These findings, together with the recurrent use of magic words in socially situated interactions, support the Jumbo film's pedagogical potential as a contextual resource for cultivating polite language habits among elementary school students, a potential whose instructional effectiveness remains to be empirically tested in future research.]]>
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