The Influence of Attitude, Social Influence, and Perceived Behavioural Control (PBC) on Purchase Intention in Second Hand Clothing

Indah Anggraeni Wijaya (Universitas Mercu Buana Yogyakarta)
Titik Desi Harsoyo (Universitas Mercu Buana Yogyakarta)

Formosa Journal of Science and Technology (FJST)
Vol. 4 No. 7 (2025): July 2025

Modern youth's fascination for ever-changing styles has ratcheted up rivalry in the apparel market. Businesses dealing in pre-owned apparel need to diversify their goods, raise marketing awareness, and improve customer perception in orders to remain competitive. The purpose of this research is to determine the relationship between attitude, social influence, and perceived behavioral control (PBC) as it relates to the intention to buy used apparel. The research used a poll of 100 people who were aware with the concept of secondhand clothes but had never bought any before. The results were deemed valid, reliable, and passed the traditional assumption tests. Attitude, social influence, and PBC all significantly and positively affect purchase intention, according to the results.