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All Journal MANAJEMEN DEWANTARA Balance : Jurnal Akuntansi dan Manajemen Relevance: Journal of Management and Business Media Ekonomi
Titik Desi Harsoyo
Universitas Mercu Buana Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kompensasi, Lingkungan Kerja Fisik dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Asuransi Jasa Indonesia Regional Yogyakarta Devit Ardi Kustanto; Titik Desi Harsoyo
Relevance: Journal of Management and Business Vol. 2 No. 1 (2019)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.51 KB) | DOI: 10.22515/relevance.v2i1.1523

Abstract

Penelitian ini bertujuan untuk menganalisis: (1) pengaruh kompensasi terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (2) pengaruh lingkungan kerja fisik terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (3) pengaruh disiplin kerja terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (4) pengaruh kompensasi, lingkungan kerja fisik dan disiplin kerja secara simultan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. Penelitian ini menggunakan teknik pengambilan sampel jenuh (sampel sensus) dengan menggunakan seluruh jumlah populasi yang ada pada PT. Asuransi Jasa Indonesia Regional Yogyakarta yaitu sebanyak 45 responden. Pengumpulan data dilakukan menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Pada uji asumsi klasik menghasilkan model regresi yang data terdistribusi normal dan tidak terjadi multikolinieritas, serta tidak terjadi heterokedastisitas. Berdasarkan hasil analisis persamaan regresi diperoleh Y = -6,091 + 0,423 X1 + 0,413 X2 + 0,386 X3. Hasil penelitian ini menunjukan bahwa: (1) kompensasi berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (2) lingkungan kerja fisik berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (3) disiplin kerja berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (4) kompensasi, lingkungan kerja fisik dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta.Kata kunci: Kompensasi, Lingkungan Kerja Fisik, Disiplin Kerja, Kinerja karyawan
PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL Kakanita Ari Puspitasari; Titik Desi Harsoyo
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15590

Abstract

This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.
PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL Kakanita Ari Puspitasari; Titik Desi Harsoyo
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15590

Abstract

This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.
THE EFFECT OF INFLUENCER MARKETING, BRAND CHARACTERISTIC, ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR IMPLORA BEAUTY PRODUCTS ON E-COMMERCE SHOPEE DINA PUTRI MARGARETA; Titik Desi Harsoyo
Media Ekonomi Vol. 26 No. 2 (2026): Media Ekonomi Vol. 25 No. 2 2026
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v26i2.29967

Abstract

This study aims to analyze the influence of influencer marketing, brand characteristics, and online customer reviews on the purchase decision of Implora beauty products in  Shopee e-commerce. The sample in this study amounted to 100 respondents using the non-probability sampling method. The results of the instrument test showed that the data in this study was declared valid and reliable. The results of the classical assumption test state that the research data are distributed normally and produce a regression model that is free of multicollinearity and heteroscedasticity. The results of the study prove that: (1) influencer marketing has a positive and significant effect on the purchase decision of Implora beauty products on  Shopee e-commerce, (2) brand characteristics have a positive and significant effect on the purchase decision of Implora beauty products on  Shopee e-commerce, and (3) online customer reviews does not have a significant effect on the purchase decision of Implora beauty products on  Shopee e-commerce.
Pengaruh Content Marketing, Influencer Marketing, Dan Viral Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Social Commerce Tiktok Shop Wara Dwi Septiani; Titik Desi Harsoyo
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.724

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh content marketing, influencer marketing, dan viral marketing terhadap keputusan pembelian produk Wardah pada social commerce TikTok Shop. Jenis penelitian yang digunakan adalah kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini Non-Probability Sampling dengan teknik Purposive Sampling. Jumlah sampel terdiri dari 100 responden yang pernah melakukan pembelian produk Wardah di TikTok Shop. Teknik pengumpulan data dalam penelitian ini dengan membagikan kuesioner kepada responden. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Hasil dari penelitian menunjukkan bahwa: 1) Content Marketing tidak berpengaruh terhadap keputusan pembelian produk Wardah di TikTok Shop, 2) Influencer Marketing memiliki pengaruh terhadap keputusan pembelian produk Wardah di TikTok Shop, 3) Viral Marketing memiliki pengaruh terhadap keputusan pembelian produk Wardah di TikTok Shop.   This study aims to test and analyze the effect of content marketing, influencer marketing, and viral marketing on purchasing decisions for Wardah products on TikTok Shop social commerce. The type of research used is quantitative. The sampling technique used in this study was Non-Probability Sampling with Purposive Sampling technique. The sample size consisted of 100 respondents who had purchased Wardah products at TikTok Shop. The data collection technique in this study was to distribute questionnaires to respondents. The data analysis technique used in this research is multiple linear regression. The results of the study showed that: 1) Content Marketing has no effect on purchasing decisions for Wardah products at TikTok Shop, 2) Influencer Marketing has an influence on purchasing decisions for Wardah products at TikTok Shop, 3) Viral Marketing has an influence on purchasing decisions for Wardah products at TikTok Shop
Co-Authors Devit Ardi Kustanto DINA PUTRI MARGARETA Kakanita Ari Puspitasari Wara Dwi Septiani