Articles
<![CDATA[Pengaruh Kompensasi, Lingkungan Kerja Fisik dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Asuransi Jasa Indonesia Regional Yogyakarta ]]>
<![CDATA[Devit Ardi Kustanto]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ Relevance: Journal of Management and Business Vol. 2 No. 1 (2019) ]]>
Publisher : <![CDATA[UIN Raden Mas Said Surakarta ]]>
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DOI: 10.22515/relevance.v2i1.1523
<![CDATA[Penelitian ini bertujuan untuk menganalisis: (1) pengaruh kompensasi terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (2) pengaruh lingkungan kerja fisik terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (3) pengaruh disiplin kerja terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (4) pengaruh kompensasi, lingkungan kerja fisik dan disiplin kerja secara simultan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. Penelitian ini menggunakan teknik pengambilan sampel jenuh (sampel sensus) dengan menggunakan seluruh jumlah populasi yang ada pada PT. Asuransi Jasa Indonesia Regional Yogyakarta yaitu sebanyak 45 responden. Pengumpulan data dilakukan menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Pada uji asumsi klasik menghasilkan model regresi yang data terdistribusi normal dan tidak terjadi multikolinieritas, serta tidak terjadi heterokedastisitas. Berdasarkan hasil analisis persamaan regresi diperoleh Y = -6,091 + 0,423 X1 + 0,413 X2 + 0,386 X3. Hasil penelitian ini menunjukan bahwa: (1) kompensasi berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (2) lingkungan kerja fisik berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (3) disiplin kerja berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta. (4) kompensasi, lingkungan kerja fisik dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT. Asuransi Jasa Indonesia Regional Yogyakarta.Kata kunci: Kompensasi, Lingkungan Kerja Fisik, Disiplin Kerja, Kinerja karyawan]]>
<![CDATA[PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL ]]>
<![CDATA[Kakanita Ari Puspitasari]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v7i3.15590
<![CDATA[This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.]]>
<![CDATA[PENGARUH LABEL HALAL, ELECTRONIC WORD OF MOUTH DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HALAL ]]>
<![CDATA[Kakanita Ari Puspitasari]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA ]]>
Publisher : <![CDATA[Universitas Sarjanawiyata Tamansiswa ]]>
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DOI: 10.30738/md.v7i3.15590
<![CDATA[This study aims to examine the influence of Halal Labels, Electronic Word of Mouth and Product Attributes on Purchasing Decisions of Halal Cosmetic Products. This type of research is classified as quantitative research. The independent variables in this study consisted of Halal Labels, Electronic Word of Mouth and Product Attributes. While the dependent variable is the Purchase Decision. The respondents used in this study were 124 respondents who had purchased and used halal cosmetic products, namely wardah. All question items used in this study proved to be valid and reliable after being tested for validity and reliability tests. The data analysis tool used in this study uses IBM SPSS Statistics 21. Data analysis in this study uses Multiple Regression Analysis. In the classical assumption test, this research is normally distributed, the regression model does not occur multicollinearity and does not occur heteroscedasticity. The results of this study indicate that the Halal Label has a positive and significant effect on Purchase Decisions, Electronic Word of Mouth has a positive and significant effect on Purchase Decisions, Product Attributes have a positive and significant effect on Purchase Decisions. Based on the results of testing the data, all hypotheses in this study are supported.]]>
<![CDATA[THE EFFECT OF INFLUENCER MARKETING, BRAND CHARACTERISTIC, ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS FOR IMPLORA BEAUTY PRODUCTS ON E-COMMERCE SHOPEE ]]>
<![CDATA[DINA PUTRI MARGARETA]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ Media Ekonomi Vol. 26 No. 2 (2026): Media Ekonomi Vol. 25 No. 2 2026 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Purwokerto ]]>
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DOI: 10.30595/medek.v26i2.29967
<![CDATA[This study aims to analyze the influence of influencer marketing, brand characteristics, and online customer reviews on the purchase decision of Implora beauty products in Shopee e-commerce. The sample in this study amounted to 100 respondents using the non-probability sampling method. The results of the instrument test showed that the data in this study was declared valid and reliable. The results of the classical assumption test state that the research data are distributed normally and produce a regression model that is free of multicollinearity and heteroscedasticity. The results of the study prove that: (1) influencer marketing has a positive and significant effect on the purchase decision of Implora beauty products on Shopee e-commerce, (2) brand characteristics have a positive and significant effect on the purchase decision of Implora beauty products on Shopee e-commerce, and (3) online customer reviews does not have a significant effect on the purchase decision of Implora beauty products on Shopee e-commerce.]]>
<![CDATA[Pengaruh Content Marketing, Influencer Marketing, Dan Viral Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Social Commerce Tiktok Shop ]]>
<![CDATA[Wara Dwi Septiani]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025 ]]>
Publisher : <![CDATA[Lembaga Riset Ilmiah ]]>
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DOI: 10.59086/jam.v4i2.724
<![CDATA[Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh content marketing, influencer marketing, dan viral marketing terhadap keputusan pembelian produk Wardah pada social commerce TikTok Shop. Jenis penelitian yang digunakan adalah kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini Non-Probability Sampling dengan teknik Purposive Sampling. Jumlah sampel terdiri dari 100 responden yang pernah melakukan pembelian produk Wardah di TikTok Shop. Teknik pengumpulan data dalam penelitian ini dengan membagikan kuesioner kepada responden. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda. Hasil dari penelitian menunjukkan bahwa: 1) Content Marketing tidak berpengaruh terhadap keputusan pembelian produk Wardah di TikTok Shop, 2) Influencer Marketing memiliki pengaruh terhadap keputusan pembelian produk Wardah di TikTok Shop, 3) Viral Marketing memiliki pengaruh terhadap keputusan pembelian produk Wardah di TikTok Shop. This study aims to test and analyze the effect of content marketing, influencer marketing, and viral marketing on purchasing decisions for Wardah products on TikTok Shop social commerce. The type of research used is quantitative. The sampling technique used in this study was Non-Probability Sampling with Purposive Sampling technique. The sample size consisted of 100 respondents who had purchased Wardah products at TikTok Shop. The data collection technique in this study was to distribute questionnaires to respondents. The data analysis technique used in this research is multiple linear regression. The results of the study showed that: 1) Content Marketing has no effect on purchasing decisions for Wardah products at TikTok Shop, 2) Influencer Marketing has an influence on purchasing decisions for Wardah products at TikTok Shop, 3) Viral Marketing has an influence on purchasing decisions for Wardah products at TikTok Shop]]>
<![CDATA[The Influence of Brand Image, Social Media Marketing, and E-Service Quality on Purchasing Decisions for MSME Products “Batika” ]]>
<![CDATA[Anindya Satyanugraha]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ Formosa Journal of Applied Sciences Vol. 4 No. 4 (2025): April 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjas.v4i4.103
<![CDATA[This study seeks to examine how brand image, social media marketing, and electronic service quality influence purchasing decisions for Batika MSME products. The sample of this study consisted of 100 people who had purchased Batika products in the past year. Data was collected through a survey using a questionnaire. The instrument test results show that the data used in this study are valid and reliable. Furthermore, the classical assumption test confirms that the data follows a normal distribution, and the regression model used has no problems related to multicollinearity and heteroscedasticity. The results of the study prove that: (1) Brand image has a positive and significant effect on purchasing decisions, (2) Social media marketing has a positive and significant effect on purchasing decisions, and (3) E-service quality has a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Fitur Layanan, Persepsi Manfaat, dan Kemudahan Penggunaan Terhadap Kepuasan Pengguna Aplikasi Brimo ]]>
<![CDATA[Ignatius Alfian Chandra Parera]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ SAKOLA: Journal of Sains Cooperative Learning and Law Vol. 2 No. 1 (2025): April 2025 ]]>
Publisher : <![CDATA[CV. Rayyan Dwi Bharata ]]>
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DOI: 10.57235/sakola.v2i1.5724
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Fitur Layanan, Persepsi Manfaat, dan Kemudahan Penggunaan terhadap Kepuasan Pengguna aplikasi BRImo. Sampel dalam penelitian ini adalah 163 responden pengguna aktif aplikasi BRImo. Teknik pengambilan sampel menggunakan purposive sampling dengan instrumen penelitian kuesioner. Hasil uji instrumen menyatakan bahwa seluruh item pertanyaan yang digunakan dalam instrumen ini valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data dalam penelitian ini terdistribusi secara normal dan menghasilkan model regresi yang bebas dari multikolinearitas dan heteroskedastisitas. Berdasarkan hasil penelitian, dapat dibuktikan bahwa (1) Fitur Layanan berpengaruh positif dan signifikan terhadap Kepuasan Pengguna aplikasi BRImo. (2) Persepsi Manfaat berpengaruh positif dan signifikan terhadap Kepuasan Pengguna aplikasi BRImo. (3) Kemudahan Penggunaan berpengaruh positif dan signifikan terhadap Kepuasan Pengguna aplikasi BRImo.]]>
<![CDATA[Analisis Pengaruh Kemudahan Menggunakan, Fitur Layanan, dan Risiko Terhadap Keputusan Menggunakan E-wallet GoPay Pada Generasi Z Indonesia ]]>
<![CDATA[Afivudin Ariyanto]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ SAKOLA: Journal of Sains Cooperative Learning and Law Vol. 2 No. 1 (2025): April 2025 ]]>
Publisher : <![CDATA[CV. Rayyan Dwi Bharata ]]>
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DOI: 10.57235/sakola.v2i1.5808
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan, fitur layanan, dan risiko terhadap keputusan penggunaan aplikasi e-wallet GoPay pada Generasi Z di Indonesia. Metode penelitian yang digunakan adalah kuantitatif kausal dengan teknik pengumpulan data melalui kuesioner yang disebarkan secara online kepada 100 responden yang merupakan pengguna GoPay. Hasil penelitian menunjukkan bahwa fitur layanan dan risiko memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan GoPay, sementara kemudahan penggunaan tidak berpengaruh signifikan. Fitur layanan yang inovatif dan lengkap menjadi faktor utama yang mendorong pengguna untuk memilih GoPay, sedangkan risiko yang dikelola dengan baik meningkatkan kepercayaan pengguna. Temuan ini memberikan implikasi teoritis dan manajerial bagi pengembang aplikasi e-wallet dalam menyusun strategi pemasaran dan pengembangan produk yang lebih efektif, khususnya untuk menarik dan mempertahankan pengguna dari kalangan Generasi Z.]]>
<![CDATA[Pengaruh Green Perceived Value, Environmental Knowledge, Green Brand Image Terhadap Green Purchase Intention pada Produk Sensatia Botanicals ]]>
<![CDATA[Rismayanti Rismayanti]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[CV. Rayyan Dwi Bharata ]]>
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DOI: 10.57235/qistina.v4i1.5931
<![CDATA[This study aims to analyze the influence of Green Perceived Value, Environmental Knowledge, Green Brand Image on Green Purchase Intention on Sensatia Botanicals products. The sample in this study was 100 respondents who had never purchased Sensatia Botanicals products and knew that Sensatia Botanicals products were environmentally friendly products. The results of the instrument test stated that all question items used in this instrument were valid and reliable. The results of the classical assumption test stated that the data in this study were normally distributed and free from multicollinearity and heteroscedasticity. Based on the results of the study, it can be proven that (1) Green Perceived Value has a negative and significant effect on Green Purchase Intention on Sensatia Botanicals products. (2) Environmental Knowledge has a positive and significant effect on Green Purchase Intention on Sensatia Botanicals products. (3) Green Brand Image has a positive and significant effect on Green Purchase Intention on Sensatia Botanicals products.]]>
<![CDATA[Pengaruh Shopping Lifestyle, Fashion Involvement, dan Visual Merchandising Terhadap Impulse Buying pada Konsumen Uniqlo di Yogyakarta ]]>
<![CDATA[Riski Adi Saputra]]>;
<![CDATA[Titik Desi Harsoyo]]>
<![CDATA[ QISTINA: Jurnal Multidisiplin Indonesia Vol. 4 No. 1 (2025): June 2025 ]]>
Publisher : <![CDATA[CV. Rayyan Dwi Bharata ]]>
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DOI: 10.57235/qistina.v4i1.6286
<![CDATA[Dengan meningkatnya tren belanja impulsif yang dipengaruhi oleh gaya hidup modern dan keterlibatan konsumen dalam dunia fashion, mendorong perusahaan ritel seperti Uniqlo untuk menerapkan strategi pemasaran yang mampu menarik perhatian konsumen. Untuk itu, perusahaan perlu memahami bagaimana gaya hidup berbelanja (shopping lifestyle), keterlibatan dalam fashion (fashion involvement), dan penataan visual toko (visual merchandising) dapat memengaruhi perilaku konsumen, khususnya dalam hal pembelian impulsif. Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Lifestyle, Fashion Involvement, dan Visual Merchandising terhadap Impulse Buying pada konsumen Uniqlo di Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden yang merupakan konsumen Uniqlo di Yogyakarta. Hasil uji instrumen menunjukkan bahwa data valid dan reliabel. Pada uji asumsi klasik, data terdistribusi normal serta terbebas dari gejala multikolinearitas dan heteroskedastisitas. Hasil penelitian ini menunjukkan bahwa: (1) Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying, (2) Fashion Involvement berpengaruh positif dan signifikan terhadap Impulse Buying, dan (3) Visual Merchandising berpengaruh positif dan signifikan terhadap Impulse Buying pada konsumen Uniqlo di Yogyakarta.]]>
