<![CDATA[This study examines the role of the Ida Bhatara Ratu Niang Sakti mythology in maintaining socio-economic harmony at Badung Market amid the rapid expansion of capitalism and modernity. Traditional cultural values have proven effective in mitigating adverse external influences; however, their sustainability is challenged by the lack of systematic efforts to preserve, transmit, and strengthen these values in contemporary society. This study employs a qualitative methodology using case study and interpretive ethnography approaches. The case study approach is used to identify and map the mythological narratives associated with Pura Taman Beji, while interpretive ethnography is employed to interpret the meanings and symbols embedded in the mythology, religious practices, local wisdom, and socio-economic behaviors of the Badung Market community. Data were analyzed through an interactive process consisting of data reduction, data display, and conclusion drawing and verification. The discussion focuses on three main aspects: local cultural resistance to capitalist economic patterns; the relationship between the Ida Bhatara Ratu Niang Sakti mythology and local wisdom at Badung Market; and the relevance of this relationship to Denpasar as a model of modern economic activity grounded in noble cultural values. The findings indicate that the Ida Bhatara Ratu Niang Sakti mythology functions not merely as a sacred narrative but also as a source of values, norms, and moral orientations that shape the community's socio-economic behavior. Values such as harmony, solidarity, social responsibility, religiosity, fairness, and mutual respect constitute forms of cultural capital that help mitigate the potential emergence of anomie amid increasing economic rationalization and competition. The study further demonstrates that modernity does not necessarily have to stand in opposition to local wisdom. Rather, modern economic practices can be developed through the integration of local cultural values, enabling economic modernization to remain socially embedded and culturally meaningful. In this context, Badung Market illustrates the potential for developing a modern economic model that combines efficiency, competitiveness, and innovation with the preservation of cultural identity and noble values. The sustainability of such a model, however, depends on systematic efforts to preserve, transmit, and institutionalize local cultural knowledge within contemporary economic and social practices.]]>
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