<![CDATA[This type of research was Research and Development (R&D) which aimed to develop Doratoon video as a teaching media for Cause and Effect material. Using the ADDIE model from Branch (2010) which consisted of five phases, namely Analysis, Design, Development, Implementation, and Evaluation. The subject of this research were 27 grade 11 students at SMA Negeri 1 Singkep. The instruments used were interviews, students need questionnaire, validation sheets, and students’ response questionnaire toward the product. Qualitative analysis and quantitative analysis were employed as data analysis methodology. The media ad material validation test results showed that Doratoon’s video as a teaching media was valid and did not need revision. The average value of the media trial was 90,09%, which was in the very feasible category. The average value of effectiveness of using the product received an average score of 80 with a KKM of 78. It could be concluded that the Doratoon video is feasible to use as a teaching media in Cause and Effect material and can increase students learning motivation.]]>
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