<![CDATA[This study aims to examine the transformation of character education through the application of the McKinsey Framework in cultivating students’ religious personality and discipline. Employing a qualitative approach with a case study design, the study collected data through participant observation, in-depth interviews, and documentation. Data validity was ensured through credibility, transferability, dependability, and confirmability. The findings reveal two main processes in the transformation of character education. First, character education planning through the McKinsey Framework involves establishing the school’s vision and mission, developing an organizational structure, designing educational systems, preparing teachers and staff according to their competencies, and formulating character education systems and strategies. Second, the implementation of character education is realized through the internalization and integration of character values across curricular and extracurricular activities. These processes demonstrate that the McKinsey Framework provides a systematic approach for aligning institutional direction, human resources, organizational systems, and educational strategies in character formation. The integration of religious and disciplinary values into students’ daily learning and school activities further supports the development of consistent behavioral patterns. Thus, leveraging the McKinsey Framework can contribute to a more structured and sustainable transformation of character education, particularly in cultivating students’ religious personality and discipline.]]>
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