<![CDATA[The purpose of this study is to determine the effect of Sales Growth and Return On Asset on Stock Prices in Technology companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. The type of data used is quantitative data and the data source used is secondary data. The analysis used in this study is panel data regression, multiple linear regression, classical assumption test with hypothesis testing of f test (simultaneous), t-test (partial), and determination coefficient (R2). The results of the study show that partially Return On Asset has a significant effect on Stock Prices, while Sales Growth does not have a significant effect on Stock Prices. Simultaneously, the variables of Sales Growth and Return On Asset effect the Stock Prices. The results of the determination coefficient test obtained a value of 0.56. This shows that the Sales Growth and Return On Asset variables have an effect on the stock prices of technology companies listed on the IDX for the 2019-2023 period by 56%. Then the rest is influenced by other variables.]]>
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