This study aims to analyze the role of digital-based interactive media in enhancing students' learning motivation and active engagement in Civic Education (PPKn) at SMP Negeri 8 Medan. This research employed a qualitative approach with a descriptive method. Data were collected through observation, in-depth interviews, and documentation involving PPKn teachers and eighth-grade students as informants. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing, while data credibility was ensured through source and technique triangulation. The findings indicate that the use of digital interactive media, such as videos, quizzes, and interactive presentation applications, positively contributes to increasing students' enthusiasm, attention, and participation during PPKn lessons. Students showed greater courage in asking questions, responding to the teacher, and engaging in classroom discussions when interactive media were used. However, the implementation still faces obstacles related to limited infrastructure and teachers' digital literacy. This study concludes that digital interactive media can be an effective alternative to foster meaningful and student-centered PPKn learning.
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