<![CDATA[Introduction: Digital transformation has presented new opportunities for micro, small, and medium enterprises (MSMEs) to expand their markets, improve the quality of marketing communication, and build more sustainable relationships with consumers. However, these opportunities have not yet been fully utilized by MSME actors in Nonohonis Village, South Central Timor Regency, due to limited digital literacy, content production capabilities, utilization of Artificial Intelligence (AI), and the implementation of digital marketing strategies. This condition highlights the importance of empowerment that not only introduces technology but also positions it as a tool that is adaptive to the needs, capacities, and characteristics of the local community's businesses. Objective: This Community Service activity aims to enhance the understanding and capacity of MSME actors in utilizing digital technology, AI Content Creator, digital marketing, and branding strategies as instruments to support marketing productivity and strengthen the competitiveness of local businesses. Method: The activity was conducted at the Nonohonis Village Head Office on July 20, 2026, involving 30 participants consisting of community members and students. The approach used is participatory, emphasizing learning by doing, interactive material delivery, discussions, practice, and mentoring. The material covers marketing productivity, changes in digital marketing mindsets, the use of AI Content Creator, selection of digital platforms, branding, and content strategies. Results: The pre-test results showed that 25 participants (83.33%) were in the not yet understood category and only 5 participants (16.67%) were in the understood category. After the training, all participants or 30 people (100%) were in the understood category, resulting in an increase in the proportion of participants who understood the material. These results indicate that the training activities have positively impacted the participants' understanding of the use of digital technology and AI in supporting business activities. In addition to the increase in knowledge, the activities also encourage a shift in marketing mindset from merely selling products to efforts in understanding consumers, building communication, maintaining trust, and using technology more critically, creatively, and in accordance with the local business context. Recommendation: The sustainability of the program should be directed toward consistent mentoring through the formation of digital MSME communities and community learning groups. UMKM actors are advised to start digital transformation gradually by prioritizing one or two channels that are most relevant and can be managed sustainably. The use of AI should remain as a tool to aid creativity and productivity, while decisions related to product authenticity, communication ethics, information honesty, and consumer closeness should remain with the business operators. Further guidance is also important to ensure that the skills acquired do not stop at just improving understanding.]]>
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