Journal of Interdisciplinary Social Sciences and Humanities
Vol. 2 No. 4 (2026): Interdisciplinary Social Sciences and Humanities

Selling Colonial Memories: The Commodification of Historic Buildings as a Nostalgic Tourism Experience in Kaliurang

Rossiana Agustin (Institut Seni Indonesia Surakarta)
Azmy Hanif (Institut Seni Indonesia Surakarta)



Article Info

Publish Date
02 Nov 2026

Abstract

This research aims to critically examine the commodification of colonial heritage buildings and the construction of nostalgia-based tourism experiences in Kaliurang, Yogyakarta. Utilizing a descriptive qualitative method through comprehensive literature reviews and online documentation analysis, the findings reveal that Indis-style buildings have undergone massive adaptive reuse into highly profitable tourism commodities. Destination managers and promotional narratives dominantly exploit "restorative nostalgia" tactics, emphasizing aesthetic beauty and the romanticization of the past. This commercial practice risks triggering a freezing of meaning in memory sites, where the complex realities of colonial history are reduced to superficial recreational backdrops. The novelty of this study lies in proposing a "reflective nostalgia" framework to balance the commercial orientation of tourism with an honest and educational historical interpretation, ensuring a more sustainable utilization of cultural heritage.

Copyrights © 2026






Journal Info

Abbrev

IJISSH

Publisher

Subject

Religion Humanities Social Sciences

Description

Journal of Interdisciplinary Social Sciences and Humanities (JISSH; Online ISSN 3124-1824) is an open-access, peer-reviewed journal that publishes original research articles on social sciences and humanities in Indonesia. It provides an interdisciplinary platform for academics, researchers, and ...