Perancangan Logo Catching Up: Pendekatan Iteratif dan Semiotik untuk Konten Interview Pemain PSIM jogja

Prianggoro Duta Prayoga (Institut Seni Indonesia Surakarta)
Ditya Fajar Rizkizha

Journal of Interdisciplinary Social Sciences and Humanities
Vol. 2 No. 3 (2026): Interdisciplinary Social Sciences and Humanities

Visual identity plays a crucial role in strengthening the branding of digital sports content. The Catching Up PSIMl. Th Jogja segment featuring Instagram trailers and full sessions on YouTube required a logo that was easily recognizable, conveyed a casual conversational feel, while also reflecting the sportsmanship of footbale final concept combines design elements that are able to represent both interviews and football. The strong typography reinforces the professional impression, while the blue and white color palette represents the club's identity. This logo is expected to increase the engagement of fans aged 18–35 years and emphasize the character of player interview content on various platforms.