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All Journal Abdi Seni CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION Ekopedia: Jurnal Ilmiah Ekonomi
Ditya Fajar Rizkizha
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PEMBERDAYAAN REMAJA MASJID DARUSSALAM CENGKLIK SEBAGAI OPTIMASI RUMAH IBADAH DI KAWASAN WISATA WADUK CENGKLIK BOYOLALI Pertiwi, Ayu Ratna; Ditya Fajar Rizkizha; Wahid Tuftazani Rizqi
Abdi Seni Vol. 15 No. 1 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i1.5571

Abstract

Mosques are one of the important aspects for Muslims to worship God, including in tourist attractions. Worshipfacilities have been proven to have a positive impact on the image and visits of tourist destinations. The availabilityof mosque facilities, the clearly-heard sound of the prayer call, and signs indicating the Qibla direction have beenproven to have a significant influence on tourist visits. These indicators needed improvements there at the DarussalamCengklik Mosque. As a mosque located in the tourist destination area, it should be able to develop and improve toprovide comfort to tourists in doing their religious obligations. The approach taken to provide a solution is aCommunity Development approach through empowering mosque youth so that they can improve the quality ofresources, the management, and be able to utilize social media to provide clear information regarding routineactivities and precise locations of the mosque to tourists.
Pembuatan Vidio Iklan Café Bahasa Solo sebagai Media Promosi menggunakan Metode MDLC Bahtiar, Ilham; Cornelius Bryan Indriantara; Anung Rachman; Rendya Adi Kurniawan; Ditya Fajar Rizkizha; Irfan Girji Bilnutama
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.5744

Abstract

Penelitian ini bertujuan untuk merancang dan memproduksi video iklan sebagai media promosi untuk Café Bahasa Solo dengan menggunakan metode Multimedia Development Life Cycle (MDLC). Tahapan dalam metode ini meliputi konseptualisasi, perancangan, pengumpulan bahan, perakitan, pengujian, dan distribusi. Video iklan dirancang untuk menonjolkan suasana unik serta produk unggulan café, yaitu Kopi Ngoko dan Kopi Madya, yang ditampilkan melalui visual menarik dan narasi yang relevan dengan target audiens. Video yang dihasilkan dipublikasikan melalui media sosial Instagram dengan durasi 1 menit, yang memungkinkan jangkauan audiens yang lebih luas. Hasil penelitian menunjukkan bahwa video promosi ini berhasil meningkatkan kesadaran merek (brand awareness) dan menarik minat konsumen baru, terlihat dari peningkatan jumlah interaksi di media sosial, seperti jumlah views, likes, dan komentar. Kesimpulannya, penggunaan video sebagai media promosi efektif dalam membangun citra merek dan meningkatkan daya tarik Café Bahasa Solo di kalangan konsumen
Pembuatan Vidio Iklan Café Bahasa Solo sebagai Media Promosi menggunakan Metode MDLC Bahtiar, Ilham; Cornelius Bryan Indriantara; Anung Rachman; Rendya Adi Kurniawan; Ditya Fajar Rizkizha; Irfan Girji Bilnutama
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 5 No. 2 (2024)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v5i2.5744

Abstract

Penelitian ini bertujuan untuk merancang dan memproduksi video iklan sebagai media promosi untuk Café Bahasa Solo dengan menggunakan metode Multimedia Development Life Cycle (MDLC). Tahapan dalam metode ini meliputi konseptualisasi, perancangan, pengumpulan bahan, perakitan, pengujian, dan distribusi. Video iklan dirancang untuk menonjolkan suasana unik serta produk unggulan café, yaitu Kopi Ngoko dan Kopi Madya, yang ditampilkan melalui visual menarik dan narasi yang relevan dengan target audiens. Video yang dihasilkan dipublikasikan melalui media sosial Instagram dengan durasi 1 menit, yang memungkinkan jangkauan audiens yang lebih luas. Hasil penelitian menunjukkan bahwa video promosi ini berhasil meningkatkan kesadaran merek (brand awareness) dan menarik minat konsumen baru, terlihat dari peningkatan jumlah interaksi di media sosial, seperti jumlah views, likes, dan komentar. Kesimpulannya, penggunaan video sebagai media promosi efektif dalam membangun citra merek dan meningkatkan daya tarik Café Bahasa Solo di kalangan konsumen
Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
PEMBERDAYAAN REMAJA MASJID DARUSSALAM CENGKLIK SEBAGAI OPTIMASI RUMAH IBADAH DI KAWASAN WISATA WADUK CENGKLIK BOYOLALI Pertiwi, Ayu Ratna; Ditya Fajar Rizkizha; Wahid Tuftazani Rizqi
Abdi Seni Vol. 15 No. 1 (2024)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v15i1.5571

Abstract

Mosques are one of the important aspects for Muslims to worship God, including in tourist attractions. Worshipfacilities have been proven to have a positive impact on the image and visits of tourist destinations. The availabilityof mosque facilities, the clearly-heard sound of the prayer call, and signs indicating the Qibla direction have beenproven to have a significant influence on tourist visits. These indicators needed improvements there at the DarussalamCengklik Mosque. As a mosque located in the tourist destination area, it should be able to develop and improve toprovide comfort to tourists in doing their religious obligations. The approach taken to provide a solution is aCommunity Development approach through empowering mosque youth so that they can improve the quality ofresources, the management, and be able to utilize social media to provide clear information regarding routineactivities and precise locations of the mosque to tourists.
Co-Authors Ayu Ratna Pertiwi Bahtiar, Ilham Brilindra Pandanwangi Brillian Nur Diansari Cornelius Bryan Indriantara Hening Laksani Immanuel Abimanyu Ipung Kurniawan Yunianto Irfan Girji Bilnutama Krisna Adi Heryoga M. Harun Rosyid Ridlo Muslihah, Isnawati Nauril Ni’ma Nursiam Prilosadoso, Basnendar Herry Rachman, Anung Ratna Susanti Rendya Adi Kurniawan Sri Murwanti Wahid Tuftazani Rizqi Yoga Prasetya Adi Nugraha Zahra Titania Magenta