How do Technology, Environment, and Sustainability Interests Affect Gen Z's Attitudes Toward Shopping While Using Mobile Commerce?

Muhammad Fandra Eka Pratama (Study Program of Magister Management Faculty Of Economics and Business, Universitas Trisakti)
Kurniawati Kurniawati (Study Program of Magister Management Faculty Of Economics and Business, Universitas Trisakti)
Renny Risqiani

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Vol 14 No 4 (2026): October

The research article analyzes the factors influencing the Z's generation buying habits in mobile commerce and their impact on future utilization. The emphasis is on the influence of perceived usefulness, perceived ease of use, social influence, and sustainability consciousness on the shopping behaviour of Generation Z. Active members of Generation Z who shop online were surveyed online in order to obtain this data. The research employs PLS-SEM utilizing the SmartPLS platform to examine variable interrelations. The findings indicate that buying activity significantly impacts future mobile commerce usage, with social influence and environmental awareness being crucial factors. These findings highlight the necessity of incorporating usability, social considerations, and sustainability into mobile commerce platforms to foster enduring client retention and loyalty within Generation Z.