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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Muhammad Fandra Eka Pratama
Study Program of Magister Management Faculty Of Economics and Business, Universitas Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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How do Technology, Environment, and Sustainability Interests Affect Gen Z's Attitudes Toward Shopping While Using Mobile Commerce? Muhammad Fandra Eka Pratama; Kurniawati Kurniawati; Renny Risqiani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 4 (2026): October
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i4.10543

Abstract

The research article analyzes the factors influencing the Z's generation buying habits in mobile commerce and their impact on future utilization. The emphasis is on the influence of perceived usefulness, perceived ease of use, social influence, and sustainability consciousness on the shopping behaviour of Generation Z. Active members of Generation Z who shop online were surveyed online in order to obtain this data. The research employs PLS-SEM utilizing the SmartPLS platform to examine variable interrelations. The findings indicate that buying activity significantly impacts future mobile commerce usage, with social influence and environmental awareness being crucial factors. These findings highlight the necessity of incorporating usability, social considerations, and sustainability into mobile commerce platforms to foster enduring client retention and loyalty within Generation Z.
Co-Authors Kurniawati Kurniawati Renny Risqiani