<![CDATA[Storytelling has become an important communication strategy in public speaking, as it enhances message delivery in a more engaging and meaningful way. This study aims to examine the effect of storytelling combined with verbal anchoring on audience engagement and emotional connection. A descriptive mixed-method design was used, involving 30 participants with experience in storytelling-based speeches. Data were collected through an online questionnaire and analyzed using descriptive statistics and content analysis.The results show that 90.3% of respondents agree that storytelling makes presentations easier to understand, while 90% believe it helps clarify the speaker’s message. Additionally, 96.7% of respondents state that storytelling helps them remember important information, and 87.1% agree that it makes presentations more interesting. Verbal anchoring was also perceived as effective, with 93.5% agreeing that repetition emphasizes key messages and helps audiences follow the story. In terms of engagement, most respondents reported that storytelling often (54.8%) or always (32.3%) increases their attention. Furthermore, the majority experienced strong (45.2%) to very strong (29%) emotional connections.]]>
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