The Role of Sales Merchandisers in Increasing Sales at PT Diva Mitra Bogatama in Jakarta

Rezky Farhan (Universitas Indraprasta PGRI)
Rudy Susanto (Universitas Indraprasta PGRI)
Deasy Nurmalasari (Universitas Indraprasta PGRI)

Duconomics Sci-meet (Education & Economics Science Meet)
Vol 3 (2023): Educational and Economic Transformation in the Digital Era Toward Society 5.0

The purpose of this study is to determine the role of sales merchandisers in boosting sales for PT. Diva Mitra Bogatama in Jakarta. A descriptive qualitative method was employed, utilizing triangulation for data analysis. The findings indicate that sales merchandisers play a crucial role in increasing PT. Diva Mitra Bogatama's sales. Their duties involve arranging, organizing, and positioning products in strategic locations to ensure high visibility for consumers. They are responsible for updating promotions and stock levels, maintaining the cleanliness of products and shelves, and meeting sales targets. An attractive product display captures consumer attention and encourages purchases.