Analysis of the Use of QRIS (Quick Response Code Indonesian Standard) Payment Instruments in Increasing MSME Income at Gondangdia Station, Kebon Sirih Subdistrict, Central Jakarta

Endang Dwi Lestari (Universitas Indraprasta PGRI)
Fadli Rasam (Universitas Indraprasta PGRI)
Laila Desnaranti (Universitas Indraprasta PGRI)

Duconomics Sci-meet (Education & Economics Science Meet)
Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com

This study aims to conduct an in-depth analysis of the use of the QRIS (Quick Response Code Indonesian Standard) payment system by Micro, Small, and Medium Enterprises (MSMEs) in the vicinity of Gondangdia Station, Kebon Sirih Urban Village, Central Jakarta, and to examine how its implementation contributes to increasing business revenue. QRIS facilitates cashless transactions by simply scanning a QR code with a smartphone. This is considered an efficient measure to accelerate and simplify the transaction process for both sellers and buyers. Employing a qualitative approach, the study moves beyond mere quantitative data to emphasize a deep understanding of the experiences, perspectives, and strategies of MSME operators in utilizing QRIS within their business activities. The findings are expected to contribute to the development of policies regarding MSME digitalization and serve as a reference for the government, financial institutions, and other stakeholders in fostering technology-driven local economic growth.