Marketing Mix Analysis to Increase the Competitiveness of PT Global Erasiber Teknologi

Bilal Nikito (Universitas Indraprasta PGRI)
Hapsari Widiyani (Universitas Indraprasta PGRI)
Syamsul Hadi (Universitas Indraprasta PGRI)

Duconomics Sci-meet (Education & Economics Science Meet)
Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com

Lintas Cyber (PT. Global Erasiber Teknologi) is an Internet Service Provider that prioritizes quality and service above all else. The company is committed to becoming the best and most trusted Internet Service Provider for all segments, serving both corporate and individual clients. PT. Global Erasiber Teknologi is a national private telecommunications network and service provider, holding ISP License No. 10092100448410001 and ISP SKLO (Operational Feasibility Certificate) No. JASA-0014/TEL.04.02/2022. This study aims to examine improvements in competitiveness and the impact on sales growth through SWOT analysis and the marketing mix. This is a descriptive qualitative study. Data collection methods included observation, interviews with three key informants (the owner, employees, and consumers of Lintas Cyber), and a review of relevant internal and external documents. The research was conducted at Lintas Cyber (PT. Global Erasiber Teknologi).