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Marketing Mix Analysis to Increase the Competitiveness of PT Global Erasiber Teknologi Bilal Nikito; Hapsari Widiyani; Syamsul Hadi
Duconomics Sci-meet (Education & Economics Science Meet) Vol 5 (2025): Marketing and Entrepreneurship Transformation in the Digital Era for Strengthening Com
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v5.9313

Abstract

Lintas Cyber (PT. Global Erasiber Teknologi) is an Internet Service Provider that prioritizes quality and service above all else. The company is committed to becoming the best and most trusted Internet Service Provider for all segments, serving both corporate and individual clients. PT. Global Erasiber Teknologi is a national private telecommunications network and service provider, holding ISP License No. 10092100448410001 and ISP SKLO (Operational Feasibility Certificate) No. JASA-0014/TEL.04.02/2022. This study aims to examine improvements in competitiveness and the impact on sales growth through SWOT analysis and the marketing mix. This is a descriptive qualitative study. Data collection methods included observation, interviews with three key informants (the owner, employees, and consumers of Lintas Cyber), and a review of relevant internal and external documents. The research was conducted at Lintas Cyber (PT. Global Erasiber Teknologi).
The Effect of the Application of Discussion Methods on Student Learning Outcomes in Social Studies Subjects for Class VIII of SMPN 3 Jepon Siti Musafaah; Fadli Rasam; Iramdan Iramdan; Syamsul Hadi
Duconomics Sci-meet (Education & Economics Science Meet) Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/duconomics.v4.9301

Abstract

The purpose of this study was to determine the effect of implementing the discussion method on student learning outcomes in Social Studies (IPS) for Grade VIII at SMPN 3 Jepon. This study employed a quasi-experimental design. The subjects were the 26 students of Class VIII A at SMPN 3 Jepon during the 2021/2022 academic year. Data were obtained from pre-test and post-test results conducted during the Social Studies lessons. Results from the experimental class showed an average score of 64.154 prior to the implementation of the discussion method, which increased to 81.692 after its implementation. Analysis of the post-implementation learning outcomes revealed that 3 students (11.54%) fell into the high (good) category, 19 students (73.08%) into the medium category, and 4 students (15.38%) into the low category. Meanwhile, regarding the distribution of learning outcomes, 5 students (19.23%) were classified as high (good), 16 students (61.54%) as medium, and 5 students (19.23%) as low. Thus, it can be concluded that the Social Studies learning outcomes for Class VIII A at SMPN 3 Jepon fall into the medium category. There was a significant effect of the discussion method on Grade VIII student learning outcomes; since the calculated t-value (t0) was greater than the t-table value (tt)—specifically 4.51 > 2.0086—the alternative hypothesis (Ha) was accepted and the null hypothesis (Ho) was rejected.