<![CDATA[This study explores the structural dissonance of Balinese tourism, which is currently in a stagnant phase within the Tourism Area Life Cycle (TALC). This study aimed to empirically demonstrate an anomaly in tourist spatial movement driven by shifts in digital search intentions, challenging classical spatial movement theory. The method used was a quantitative descriptive approach focused on spatial Big Data exploration. Big Data extraction was carried out through global intention searches (Google Trends) and triangulation of spatial digital traces (Google Maps), which were then processed using spatial analysis in the tourism clusters of South, Central, and North Bali. The results showed that digital algorithms currently function as new spatial determinants that trigger massive point-to-point movement towards man-made attractions in various clusters, overcoming the organic pull from major cultural heritage sites, as evidenced by the anomalous spatial data in Kintamani, where new commercial cafes (e.g., Paperhills with 3,301 reviews) instantly rival the digital interactions of key sacred sites (e.g., Ulun Danu Batur Temple with 3,601 reviews). These findings provide a new empirical basis that refutes the classical organic linear spatial movement theory. This anomaly's stagnation of cultural appeal demands marketing communication governance based on “Digital Authenticity” to diversify the burden of mobility, educate tourists’ expectations, and maintain the competitive advantage of Balinese spirituality in the era of algorithmic disruption.]]>
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