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Simbol-simbol Promosi Pariwisata dalam Film Romantis Remaja 'Dilan 1990' untuk Kota Bandung Ida Ayu Etsa Pracintya; I Nyoman Darma Putra; Putu Sucita Yanthy
Mudra Jurnal Seni Budaya Vol 37 No 4 (2022)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v37i4.2084

Abstract

Film induced tourism is one of the fastest growing sectors in the tourism industry because cinematographic history is able to persuade the audience to travel to places that are used as the setting places of several scenes in a film. This study aims to examine the message of tourism promotion in a teenager romantic film set in Bandung, West Java, entitled ‘Dilan 1990’ which was adapted from a novel by Pidi Baiq of the same title. The data were collected by observing the film using observation tables, as well as audience reviews obtained through internet searches as a reference in interpreting symbols and knowing the audience's reception of this film. The audience’s reviews were taken from various websites including the Internet Movie Database, TripAdvisor, and from several independent travel blogs articles. The analysis used a qualitative descriptive method using three theories, namely, the theory of semiotics, reception, and promotion. The analysis shows that symbols of tourism promotion in the content of the film ‘Dilan 1990’ included the beautiful and clean city of Bandung, Bandung’s natural scenery, and Bandung’s heritage iconic buildings. The positive images of Bandung city were aesthetically presented on the film through well-structured of plot story, scene, and acting, thus make the promotion of Bandung become indirectly powerful. This study also stresses that the ‘Dilan 1990’ not only provide a powerful form of promotion for Bandung city but also has inspired the local government to build new city parks namely ‘Taman Dilan 1’ and ‘Taman Dilan 2’ that boosted the images of Bandung as an attractive city to visit.
KAJIAN RANGKAIAN UPACARA KEMATIAN ETNIS TENGGER SEBAGAI DAYA TARIK WISATA DESA ARGOSARI, LUMAJANG Diana Martalia; Ida Ayu Etsa Pracintya
Mount Hope Economic Global Journal Vol. 1 No. 3 (2023)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v1i3.443

Abstract

Culture includes various things which are the inheritance or transmission of property, norms, survival habits, rituals, arts, and traditions that are passed down to each generation. The Tengger ethnic group has a unique death ceremony tradition, which makes this tradition have the potential to be developed as a tourist attraction in Argosari Village, Lumajang. The aim of this research was to identify the potential of the Tengger Ethnic death ceremony and the philosophical meaning of this tradition. The research method used was qualitative with an ethnographic approach, where this approach is an approach that aims to describe the culture characteristics of an individual or a group of people. The Results obtained three series of Tengger ethnic death ceremonies, namely: (1) the ceremony that held for the newly death individual (Nyurup Ceremony); (2) the death ceremony on the 11 th day (Sedekah Ceremony); and (3) the most important ceremony large as the peak ceremony of death (Entas-Entas Ceremony). These three series of funeral ceremonies qualify as cultural tourism attractions because these traditions are still passed down from generation to generation, so that their existence can be maintained and enjoyed by tourists with various motivations for visiting.
KAJIAN DAYA TARIK MUSEUM SUKANTA WAHYU SEBAGAI WISATA BUDAYA DI DESA AAN, KLUNGKUNG Pracintya, Ida Ayu Etsa; Martalia, Diana
Jurnal Pariwisata Tawangmangu Vol 2 No 2 (2024): Juli 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i2.383

Abstract

Perkembangan pariwisata budaya di Bali tentunya dibarengi dengan pelestarian adat-istiadat, serta tradisi yang masih dilaksanakan tidak hanya sebagai daya tarik wisata, namun juga sebagai bagian dari tradisi itu sendiri. Salah satu museum yang memiliki potensi daya tarik wisata budaya adalah Museum Sukanta Wahyu yang terletak di Desa Wisata Aan, Kabupaten Klungkung, Bali. Keunikan pada setiap karya pada museum ini mengusung ciri khas budaya Bali. Penelitian ini menggunakan metode deskriptif kualitatif, dimana data yang telah diperoleh melalui observasi, wawancara bersama informan kunci dan dokumentasi ini kemudian dianalisis menggunakan teori komponen kepariwisataan 4A. Teknik analisis data yang digunakan dalam penelitian ini adalah Miles dan Huberman dengan tahapan sebagai berikut: (1) data collection, (2) data verification, (3) data reduction, (4) data analysis, (5) data display, dan (6) data conclusion. Adapun hasil yang diperoleh menyatakan bahwa tiga dari empat komponen kepariwisataan terpenuhi oleh Museum Sukanta Wahyu ini. Komponen yang paling menonjol terletak pada komponen attraction, sementara yang tidak memenuhi adalah komponen amenities. Kesimpulannya, Museum Sukanta Wahyu memiliki daya tarik yang kuat pada komponen atraksi wisata yang terletak pada pajangan karya seni dengan tema ‘lingga yoni’ yang terletak pada seni patung, dan tema kontemporer-modern pada lukisan 3D. Saran yang dapat diberikan adalah meningkatkan adanya komponen amenities yang berdasarkan hasil analisis, belum terpenuhi. 
Go-Tour Based Semarapura-Bali City Tour Package Model Pracintya, Ida Ayu Etsa; Oktaviani, Putu Eni; Prawira, Putu Agung Surya
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.212

Abstract

Klungkung is one of the smallest regencies in Bali, but has tourism potential to be developed. Historically, Klungkung was a very famous kingdom led by a king. In the colonial era, the Klungkung Kingdom experienced an event called the Puputan War. The event left a historical building called Kertagosa. Kertagosa consists of Balai Kertagosa, Balai Kambang (Gili Park), Pemedal Agung, Semarajaya Museum. Klungkung has an important value to the history of Bali, so it needs to be maintained and preserved. This is reinforced by Law No. 11 of 2010. Therefore, this study focuses on the development of tour packages in Klungkung through smart tourism based on go-tour. The research method used was a qualitative method with data analysis techniques using descriptive-qualitative analysis techniques with Efas, Ifas, and SWOT analysis. The results of this study showed that the strategy and model for developing city tour packages through the Go-Tour feature can be applied to support tourism activities in Semarapura City.
The Effect Of Physical Facilities Quality On Tourist Satisfaction At Taman Ayun Temple Attraction By Vitruvius Theory As A Moderating Variable Sari, Retno Juwita; Winston, Tasya; Prawira, Putu Agung Surya; Pracintya, Ida Ayu Etsa
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 7 No 2 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v7i2.226

Abstract

Tourism activities should be able to be done by all age groups, including the elderly. However, many tourist attractions are not friendly to elderly tourists. Starting from attractions, access and accommodation provided that do not pay attention to the safety and comfort of traveling. This study was conducted to identify and analyze the physical quality of tourist attractions for elderly tourists which is associated with the development of the concept of sustainable tourism. The approach used in this study is a quantitative approach with data collection techniques using questionnaires. Data analysis in this study used the SmartPLS program, which was carried out in two stages, namely testing the outer model and inner model. The results obtained were that the influence of the quality of physical facilities on tourist satisfaction visiting tourist attractions has a positive and significant effect. While the application of the vitruvius theory moderates the influence of the quality of physical facilities on tourist satisfaction is unable to influence significantly. This study could be a reference for those who are interested in the same topic, especially about the relation between vitruvious theory and tourism.
Pengembangan UMKM Melalui Pelatihan Pengolahan Hidangan Berbasis Bahan Makanan Lokal di Kabupaten Badung Dwik Suwarnata Triana; Ida Ayu Etsa Pracintya; I Made Darsana
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 2 (2025): Mei: Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i2.1757

Abstract

This study aims to develop the capacity of Micro, Small, and Medium Enterprises (MSMEs) stakeholders in Badung Regency through training on processing dishes based on local food ingredients. Using a participatory training method which included counseling, demonstrations, hands-on practice, and mentoring. The study focused on improving technical skills as well as knowledge of hygiene standards and product marketing. The results showed an increase in the ability of MSME stakeholder to process local ingredients into innovative and appealing culinary products that meet market needs, while also strengthening sanitation and product quality aspects to make them more attractive to consumers. The participatory approach also encourages MSME stakeholders to actively contribute to the product development and marketing strategies, resulting in increased competitiveness and business sustainability. This study provided important contributions to MSME empowerment and the development of the local economy based on the potential of local natural resources.
ENHANCING TOURISM AWARENESS IN JAKARTA THROUGH ETHNO-WELLNESS SPAS UTILIZING BIG DATA ANALYTICS Shanty Muni Parwati, Komang; Lanovia Amir, Firlie; Ayu Etsa Pracintya, Ida
Berajah Journal Vol. 4 No. 4 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i4.388

Abstract

Various attractions, facilities, access, and community in a tourist destination are one of the tourist attractions that can be done. Another choice of tourist activities is the ethno-wellness spa which offers tourist activities by presenting ethnic uniqueness from every tribe in Indonesia in a spa nuance. The ethno-wellness spa is a tourist activity intended for tourists interested in having an experience of fitness tourism in the metropolitan city of Jakarta. This research aims to increase awareness of travel through ethno-wellness spas in metropolitan Jakarta. The type of research used in this study is qualitative descriptive, where data is taken and described qualitatively using Sugiono’s data triangulation analysis model in data processing. The instruments in this study used interview guides, documentation and collecting data from crowdsourcing. The participants in this study were spa therapists and visitors from five-star hotels in Jakarta. Visitors to five-star hotel spas in the metropolitan city of Jakarta began to know the existence of ethno-wellness spa activities as an alternative to other tourism through creative promotions from its stakeholders. This research contributes to stakeholders in ethno-wellness spa as a reference to maximize awareness of alternative travel activities in this field.
Kajian Penggunaan Media Sosial Instagram sebagai Media Promosi Pariwisata di Desa Aan, Klungkung Sari, Retno Juwita; Pracintya, Ida Ayu Etsa; Aditya, I Wayan Putra
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1802

Abstract

Various kinds of social media platforms are starting to develop in the current era of digitalization, one of which is Instagram social media. This platform can share various forms of uploads in the form of reels, stories, and photos. Through the use of Instagram social media, one of the industries that makes promotion easier is the tourism sector. Aan Tourism Village has various potentials and attractions that can be offered to tourists, ranging from natural, cultural, and educational tourism. Instagram was chosen as the social media used to promote the tourist attractions of the village through the account @dewi.aan2021. This research aims to find out how the social media Instagram @dewi.aan2021 is used to promote its tourist attractions. The research method used was descriptive qualitative, by analyzing the content on the official Instagram account of Aan Tourism Village, Klungkung. The results of this research explained that optimizing the use of Instagram social media can increase the audience reach for each uploaded content on the official Instagram account of Aan Tourism Village through content regarding tourist attractions and activities in the village in the form of reels, stories, and photos that are designed attractively and creatively. It is hoped that this research can increase the creation of creative content to attract awareness of Aan Tourism Village, to Gen-Z and Millennial users who are the largest users on this platform. Keywords: tourist villages, social media, instagram, promotions
PUSAT WISATA KULINER BERBASIS KEARIFAN LOKAL DI PESISIR PANTAI SERANGAN Ni Wayan Mega Sari Apri Yani; Ida Ayu Etsa Pracintya; I Made Trisna Semara; Ni Luh Helen Susani
Media Bina Ilmiah Vol. 19 No. 4: Nopember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Serangan Village has been designated as a tourism village, yet the community lacks awareness of the importance of tourism and has not optimized its tourism potential. Additionally, its development remains conventional. Therefore, improvements are necessary by reorganizing the area to establish a new tourism center. A culinary tourism center is deemed highly suitable for Serangan Village as it promotes local culinary specialties as tourism products while preserving local cultural values. This study aims to design a culinary tourism center model using SWOT analysis and two-dimensional design visualization. The research employed a qualitative approach
Simbol dan Makna Tradisi Upacara Kematian Nyurup Etnis Tengger Desa Argosari: Daya Tarik Wisata Edukasi Budaya Martalia, Diana; Pracintya, Ida Ayu Etsa
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 3 No. 3 (2023): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v3i3.1038

Abstract

This study explores the symbols and meanings behind the Nyurup death ritual of the Tengger ethnic group in Argosari Village and its potential as an educational cultural tourism attraction. The research employs a qualitative descriptive method with an ethnographic approach, focusing on the symbolism embedded in the offerings (sesaji) used in the ritual. These offerings serve as a form of ritual communication, passing down sacred messages and values from the ancestors to future generations. However, the younger generation’s lack of understanding of these symbols highlights the need for cultural preservation through education. Additionally, the study examines the potential of the Nyurup ritual to attract both domestic and international tourists, enhancing the local economy through cultural tourism. This research concludes that the Nyurup death ritual is not only a spiritual practice but also a significant opportunity for cultural and educational tourism development in the region.