<![CDATA[The development of students’ digital identities has become increasingly important for communicating academic achievements, professional competencies, and creative portfolios. However, services supporting personal branding are distributed across online learning services, graphic design tools, and professional networking platforms. This study presents Campus Bloom, a proposed web-based platform integrating personal branding education, mentoring, consultation, creative services, and digital portfolio management within a unified service concept. The study adopts a design-oriented approach informed by User-Centered Design (UCD), covering user and stakeholder analysis, requirements formulation, interaction-flow design, and interface prototyping. Three principal roles are specified: members, consultants, and administrators. The design outputs include role-based interface mockups, a use-case model, service-package specifications, and a preliminary business model. A comparative feature analysis is used to articulate the intended differentiation of Campus Bloom. Financial figures are treated as business projections rather than realized performance. The available materials do not document participant-based usability testing or operational deployment results; therefore, no empirical usability score or verified system-performance claim is reported. The contribution is a structured design proposal for integrating personal branding learning and creative services into a student-oriented digital platform. Future work should validate the requirements with representative users and evaluate usability, accessibility, security, and operational feasibility.]]>
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