Gestalt : Jurnal Desain Komunikasi Visual
Vol. 8 No. 2 (2026): Jurnal Gestalt : Desain Komunikasi Visual

The City in the Feed: The Performativity of Urban Photography in Yogyakarta on Instagram

Daru Tunggul Aji (Institut Seni Indonesia Yogyakarta)
Fadhly Abdillah (Universitas Pasundan)
Raynald Alfian Yudisetyanto (Indonesian Institute of the Arts Yogyakarta)



Article Info

Publish Date
06 Nov 2026

Abstract

This study analyzes the practice of urban space photography in the Malioboro area of Yogyakarta, circulated on Instagram. Departing from a qualitative approach within an interpretative-critical paradigm, this study uses Judith Butler's performativity theory to understand how Javanese and gender identities are constructed and shaped through the repetition of poses, gestures, and the use of traditional clothing. The results show that photography is no longer merely documentation, but rather a socio-spatial practice that naturalizes norms through visual circulation and the logic of social media algorithms. The body, fashion, and urban space function as part of a performative stage that quotes each other and reinforces the structure of representation. The urban space of Malioboro is reproduced as a symbolic stage that transcends its physical function and operates within the logic of digital visibility.

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Journal Info

Abbrev

gestalt

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

Jurnal GESTALT merupakan terbitan berkala ilmiah Program Studi Desain Komunikasi Visual Fakultas Arsitektur dan Desain, Universitas Pembangunan Nasional "Veteran" Jawa Timur. Jurnal Gestalt Terbit dua kali setahun pada bulan juni dan ...